New image, new logo, new products for Class’Croûte

Since 2002, when President Jean-Marc Sonolet took over the group, Class’Croûte went through a whole series of changes to make its image more modern. The brandname, specialising in high quality “à la française” sandwiches (to take away and delivery) has outlets everywhere in France. Its logos, visual identity and the restaurants itself have been redesigned gradually.


2002 – 2003 : « The Product becomes the message »
Since eating always starts by visual contact, Class’Croûte developed news communication tools, more representative of the brand. On the menus, all the products are presented in different settings and colours, to make the whole range of salads, sandwiches and dessert more attractive.

2003 – 2004 : « Welcome to the new Class’Croûte restaurants »
The notion of « fast-food » has evolved, and the quality of the food improved a lot over the past few years. That is why Class’Croûte transforme dits restaurants, adding light and blending colours to make it a warmer place.

•2005 : « A more modern visual identity »
The relooking of the restaurants could not be achieved without giving a whole new impulse to the “Class’Croûte” signature. 15 years after its birth, Class’Croûte created a new logo, more feminine in its curves (60% of the customers are women), and more refined ( withwarm colours), to go along with the new recipes on the menu.