Curves Article

Timeline and Success Statistics for Curves
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January 19th, 2008
Timeline and Success Statistics

Timeline and Success Statistics for Curves

1992 • First Curves for Women center opens in Harlingen, Texas
1995 • First Curves for Women franchise center opens in Paris, Texas

1996 • Curves grows to 44 locations
1997 • 247 Curves locations are open at year’s end
1998 • Curves more than doubles in size to 537 locations
1999 • In January 1999, Entrepreneur magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Best New Franchise, the No. 14 Fastest Growing Franchise and the No. 53 Best Franchise overall
• First Curves for Women center opens in Canada
• Curves has 860 locations

2000 • In January 2000, Entrepreneur magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Best New Franchise, the No. 14 Fastest Growing Franchise, and the No. 42 Best Franchise overall
• First Curves for Women center opens in Spain
• Curves grows to 1,258 locations

2001 • In January 2001, Entrepreneur magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Fitness Franchise, the No. 11 Fastest Growing Franchise, and the No. 24 Best Franchise overall
• First Curves for Women center opens in Mexico
• Curves almost doubles in size to 2,221 locations
• Curves is named the world’s largest fitness center franchise by the Guinness Book of World Records

2002 • In January 2002, Entrepreneur Magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Fitness Franchise, the No. 3 Best Franchise overall and No. 3 Fastest Growing Franchise
• First Curves for Women centers open in UK and Portugal
• Curves has 5,000 clubs by year’s end

2003 • In January 2003, Entrepreneur Magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Fastest Growing Franchise, the No. 1 Fitness Franchise, the No. 1 Low Cost Franchise and the No. 2 Best Franchise overall
• Curves is named the fastest growing franchise in history by the Guinness Book of World Records
• Curves receives award from Advertising Women of New York for advertising excellence in representing women
• First Curves opens in Brazil, Chile, Dominican Republic, Guatemala, Ireland, Italy, New Zealand, Peru, Puerto Rico and the Virgin Islands
• Curves has 6,733 locations by year’s end

2004 • In January 2004, Entrepreneur Magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Fitness Franchise, the No. 1 Low Cost Franchise, the No. 2 Fastest Growing Franchise, and the No. 2 Best Franchise overall
• Gary Heavin, Curves founder and CEO, awarded the IHRSA (International Health, Racquet and Sportsclub Association) Visionary of the Year award
• Gary Heavin, Curves founder and CEO, awarded the Ernst & Young National Entrepreneur of The Year in the service industries category.
• Curves receives a Gold “Effie” Award from the American Marketing Association for advertising effectiveness
• First Curves opens in Argentina, Australia, Bahamas, Bermuda, Cayman Islands, Columbia, Costa Rica, Cyprus, Ecuador, El Salvador, France, Guam, Honduras, Netherlands and Panama
• Curves has more than 8,500 locations by year’s end

2005 • In January 2005, Entrepreneur Magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Fastest Growing Franchise, the No. 1 Fitness Franchise, the No. 1 Low Cost Franchise, the No. 2 Top Global franchise and the No. 2 Best Franchise overall
• In July 2005, Club Business International magazine ranked Curves as the world’s largest club company with over 4,000,000 members, #1 in number of franchises, #1 in five-year unit growth, and #1 in the latest year’s (2004) annual unit growth
• Curves receives award from Advertising Women of New York for advertising excellence in representing women
• First Curves opens in Barbados, Bolivia, Germany, Greece, Iceland, Japan, Nicaragua, South Africa and Venezuela.
• In October 2005, Franchise Times ranked Curves the 10th largest franchise company in the world and the 8th largest franchise company in the U.S. (based on number of franchise units)
• Curves is now the largest fitness center chain in such major countries as the US, Canada, Australia, UK, Mexico, Spain, Ireland, Brazil, New Zealand, Cyprus, Costa Rica, Chile and Ecuador
• Curves has 9,500 locations worldwide by year’s end, with one out of every four fitness centers in the U.S. being a Curves.

2006 • In January 2006, Entrepreneur Magazine ranked Curves in its annual Franchise 500 ranking as: the No. 1 Fitness Franchise, the No. 1 Low Cost Franchise, the No. 5 Fastest Growing Franchise, the No. 3 Top Global Franchise and the No. 3 Best Franchise overall
• Diane Heavin is recognized as the Texas Businesswoman of the Year by the Women’s Chamber of Commerce of Texas.
• Curves is honored with 5 AWNY awards in the categories of Promotional Print Campaign (In-Club Posters and Magazine) and Television.
• diane, The Curves Magazine wins The Communicator Award of Distinction for exceeding industry standards in print communication.
• diane, The Curves Magazine wins 7 National Health Information awards, which are given to recognize the nation’s best consumer health information and programs.
• In September 2006, Fortune magazine ranked Curves as the No. 1 Up-and-Coming Brand.
• First Curves opens in Denmark, Hong Kong, Sweden, Norway, Jamaica, Namibia, Korea, Egypt, Hungary and Israel.
• In October 2006, Franchise Times ranked Curves the 9th largest franchise company in the world and the 6th largest franchise company in the U.S. (based on number of units)
• October 10, 2006: Curves celebrates 10,000 clubs open!
• By year’s end, Curves has 10,038 locations in 51 different countries.
2007 • First Curves opens in Kuwait, Lebanon, Morocco, Saint Lucia, Taiwan, Turkey and Vietnam.
• In October 2007, Franchise Times ranked Curves the 9th largest franchise company in the world and the 6th largest franchise company in the U.S. (based on number of units)
• diane, The Curves Magazine wins Gold in the National Health Information Awards, which are given to recognize the nation’s best consumer health information and programs.

• Curves and general Mills launch Curves Foods, a line of healthy cereals and snacks rich in fiber and whole grains. Curves Cereal and Curves Bars debut.

• Curves launches CurvesSmart, the world’s most advanced personal coaching technology.

• Curves launches CurvesComplete.com, a complete online subscription weight loss and fitness solution for members and non-members.

• Curves has 10,269 locations and more than 4 million members in 57 different countries.

2008 • In January, Brandweek magazine names Curves Cereal Best Brand Extension of 2007 in the Food Category.