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Franchise Interview

February 14th, 2006
Changes in franchising since 30 years

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Interviewer : Ed Texeira
Interviewees : HAROLD KESTENBAUM (FRANCHISE ATTORNEY )

Harold Kestenbaum is a franchise attorney with Farrell Fritz, LLC, based in their Uniondale, NY office. He has been practicing franchise law for 29 years.
By Ed texeira (www.franchiseknowhow.com)



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What are some of the more significant changes in franchising you've seen over the past 29 years?
Many more woman are involved in franchising today versus years ago. Also, government regulations have become more rigid and franchising is more carefully scrutinized by government officials. Another major change has been the increase in international franchising. Twenty years ago bringing a franchise to Canada was considered a significant move. Now franchising has reached everywhere. Also, a number of countries have attempted to duplicate the United States franchise model in terms of structure and regulations.

What about other changes?
The Internet has had a dramatic influence on the way franchises are marketed. One example is the impact on franchise trade shows. Years ago there were more franchise shows compared to today.

What advice would you offer new franchisors?
Be sure to be well capitalized. Many good franchise concepts fail because of a lack of capital. Also, franchise candidates are more sophisticated versus years ago. They have access to more information and advice, and that includes evaluating the financial capability of a franchisor.


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