Points International Ltd. (TSX: PTS - News; OTCBB: PTSEF - News)-owner and operator of the world's leading reward- management portal, Points.com-is pleased to announce that its recent partnership with eCommerce technology provider Truition is already yielding results.
Points International and Truition are collaborating to power the Priority Club® Rewards online auction site. Priority Club Rewards is the guest loyalty program for InterContinental® Hotels Group (IHG) family of brands, including InterContinental®, Crowne Plaza®, Hotel Indigo®, Holiday Inn, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.

In April, Major League Baseball and IHG announced a three-year sponsorship agreement to make Holiday Inn the "Official Hotel of Major League Baseball." As a result, the auction site was created to allow Priority Club members to use program points to bid on unique Major League Baseball experiences and merchandise, including:


- Tickets to the CENTURY 21® Home Run Derby®, including four
on-field VIP passes for batting practice
- Tickets to the MLB(TM) All-Star Game, including four on-field VIP
passes for batting practice
- Participation in the Bank of America All-Star Game Fantasy Camp
- Postseason and regular season tickets

"I am excited that our partnership with Truition has allowed us to launch this auction solution for Priority Club Rewards," said Points International President Christopher Barnard. "Our strong loyalty industry relationships and integration technology, coupled with Truition's industry leading eCommerce platform, is a winning combination."

"We are thrilled to be providing our eCommerce technology to this innovative program," said Butch Langlois, President and CEO of Truition Inc. "Priority Club Rewards is consistently recognized as a premiere loyalty program in the travel industry, and we are excited to be able to support Priority Club Rewards continued innovation in loyalty program point redemption opportunities."

To participate in the auction, Priority Club Rewards members can visit priorityclub.com/mlbauctions. Each week, Priority Club will add items, including merchandise, experiences and tickets to MLB games. Some distinctive items will include Suite Nights, batting practice or the opportunity to throw out a ceremonial first pitch.