For two weeks, from Monday 19th to Saturday 31st of December 2005, the viewers will have the opportunity to discover the TV campaign of Laforêt Immobilier. More than 200 commercials will be broadcast on TF1, France 2, France 3, France 5, LCI and Euronews.

When launching a new advertising campaign in September 2005, Patrick-Michel Khider and Bernard de Crémiers, the co-founding chairmen of Laforêt Immobilier wanted to mark a new start in the national communication strategy of the franchised network. With the new slogan «With Laforêt, you have a friend in the real estate field», the promise to customers is evolving and answer their need of a real agency counsellor.

This new saga, conceived by the Hautefeuille advertising agency, is composed of three films. They show moments of life to which the public can identify: a fitness room, a church where a marriage ceremony is underway, and a football stadium. The music used for the soundtrack is “Life is life”.

The campaign is displayed in the agencies and on the street as well, through a store window wrapping kit, the 3 TV videos shown on the screens in the agencies, tracts, printed cards, mailings, press ads and posters for 4x3 panels...