Following up on its victory a year ago persuading YUM! Brands to pay a penny more per pound to tomato pickers, the Coalition of Immokalee Workers is now launching a similar campaign targeting McDonald's. Using the same strategy that brought success in its four-year boycott of YUM subsidiary Taco Bell, CIW is embarking on a "Real Rights Tour" next week to educate consumers in more than 15 cities on the problems before reaching McDonald's corporate headquarters in Chicago.