Mc Donald's Press Release

McDonald's Momentum Continues; July Comparable Sales Up 3.8%
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August 11th, 2006


OAK BROOK, IL – McDonald's Corporation announced today that Systemwide sales for McDonald’s restaurants worldwide increased 6.7% in July, or 4.9% in constant currencies.

McDonald's Chief Executive Officer Jim Skinner said, "Our strategic focus on serving customers an effective balance of new products and classic menu favorites, as well as premium products and everyday value in convenient, contemporary restaurants is driving solid performance in every area of the world. Our new Snack Wrap — launched in the U.S. last week — is one example of how we are successfully building sales by appealing to customers across these multiple dimensions."

McDonald’s U.S. business momentum continued in July with comparable sales increasing 1.9%, due to the ongoing popularity of the Company’s breakfast menu featuring the new Premium Roast Coffee.

Comparable sales rose 5.0% in Europe driven by positive results in substantially all markets including France, the United Kingdom and Germany. The Company’s three-tiered menu approach, with an emphasis in July on premium products complemented by special summertime dessert offerings, contributed to Europe’s strong performance.

In Asia/Pacific, Middle East and Africa, comparable sales were up 5.4%, primarily due to strong sales in Japan.

Skinner concluded: "We are energized by our success and the significant opportunities that lie ahead. We intend to continue seizing our growth opportunities by further improving the McDonald’s experience with even greater menu choice, variety and value; compelling marketing, outstanding service and enhanced convenience."


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