A British investment fund recently took a share in your capital. What changes did it bring to Mikit?
The company continues its development in France and abroad with 140 franchisees (15 openings in 2005), with a target of 250 within a few years.
Abroad, the first houses are being built in the USA, in Switzerland, in Morocco, and we have a "Show house" in Romania as well.
We already communicate on TV. We have changed advertising agency and we are now working with Euro RSCG. The second wave of TV adds is scheduled for February-March. Our franchisees carry out local campaigns. The results are very satisfactory. We are one of the best known builders.

What are your objectives for 2006?
We expect 15 to 20 new franchisees in 2006. Abroad, Romania, Morocco, Switzerland and USA are developing and we expect to open a master franchisee in the French overseas territory. According to the results, we will improve our strategy, one country after the other.
Moreover, we are going to train all our masters franchisees in both architecture and marketing. We will adapt our concepts of houses to the needs that we will identify.

What is the profile of the new franchisees that you are looking for?
For the French network, we are searching for contractors/entrepreneurs profiles who wish to change job. These persons must have the capacity to create a small-sized business. We concede exclusive territories (120.000 inhabitants) to our franchisees. Our market is continuously developing, therefore the prospects and profits are looking bright.