Profile of the potential franchisee in Romania

Using a sample collected by the IMO and CEBR that includes 1,449 Romanian individuals prospective franchisees, the study indicates that women are more involved in prior start-up entrepreneurial activities (9.58%), whereas men show a slightly higher rate of recent business creation (16.75%). The medium age is between 33 and 35 years. However, we notice that individuals between 36 and 50 years old are more actively involved in pre start-up entrepreneurial activities (9.40%).

In the case of recent entrepreneurs, the highest rate of new business creation is found for individuals between 26 and 40 years old (18.14%). The results highlight the importance of the presence of entrepreneurs in the individual’s family circle to enhance entrepreneurial activities. We find that 38.60% of individuals involved in prior start-up entrepreneurial activities report the presence of an entrepreneur in their family, with the father the main entrepreneurial referent for these individuals (22.81%). For recent entrepreneurs 20.69% of respondents have an entrepreneur in their family and, as in the case of people involved in prior start-up entrepreneurial activities, the most referred entrepreneurial example within the individual’s family is the father (15.09%).

Regarding the motivations to get involved in franchise activities, our results indicate that individuals in our sample have very diverse incentives to become entrepreneurs. Individuals mainly perceive entrepreneurship as an option to take advantage of business opportunities, to improve their quality of life. Interestingly, results indicate that individuals also consider social aspects as important factors that motivate the decision to be involved in entrepreneurial activities.
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