Pizza Hut Article

The next pizza challenge: China
< Asia >

March 26th, 2006


The size of the Chinese economy is likely to climb in the world rankings from its current position as the sixth largest to the second largest by 2030, said economists with global investment bank Lehman Brothers. There are a multitude of trade and investment opportunities for exporters here. China’s real gross domestic product (GDP) has grown 8.0, 9.3 and 9.5 percent over the past three years, according to the World Bank. China’s GDP ranks second in the world only to the United States. The current Chinese pizza market is close to one billion (U.S. dollars).

“Pizza” is a new word in the Chinese dictionary, with Pizza Hut being the first restaurant chain to introduce pizza in China in 1990. Today, Pizza Hut is the number one casual dining brand there with 201 stores located in more than 40 cities in mainland China.


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