Ratner Companies Interview
May 10th, 2006Small Business 101: Buying Into a Franchise < United States > Interviewer : Interviewers Interviewees : Tom Fihe (Vice President of Franchising) If you are thinking about starting your own business, you probably have tons of questions about where to start. Get advice from Small Business 101 to learn more about the basics of entrepreneurship. Tom Fihe is the lead franchise planner and developer for Ratner Companies. Responsible for launching an area development approach to franchise agreements for Hair Cuttery, he has worked to develop a strategy for executing Hair Cuttery development throughout most of the United States. His primary duty is promoting the appeal of Hair Cuttery to potential investors. In addition to marketing the concept, Scott is responsible for developing an organizational design and culture that supports franchise potential. This includes providing project management of internal support services including real estate availability, store design and brand consistency. Do you have any books/resources you would recommend for someone interested in franchising or starting their own business?
Tom Fihe: I'd recommend Franchising for Idiots by Michael Seid. Michael is the best consultant in the franchise industry. Also, take a look at the IFA's Web site -- www.ifa.org. They're a tremendous resource on franchise trends and data. How much help on licensing/permitting should a franchisor provide? I'm a business counselor and I'm struck by how little new franchisees know about what licenses they need. I would think the franchisor, having "invented the wheel," would offer that kind of help as part of the fee they charge. Depending upon the business, there may be variations in permits at the state/local level that can be challenging to manage from a franchisor position. In my opinion, permitting at the local level should be the responsibility of the franchisee. For a small starter company, how does one expect to pay the employees when you're already in the hole to begin with? Tom Fihe: Starting any type of business is always challenging. Having the necessary capital at start-up is critical for the success of your business. Franchisors will prescribe the ample amount of liquidity and net worth required for the financial start-up and initial operation of your business. Typically, they can also refer you to a reputable lender for additional financing. |
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