National casual dining chain Ruby Tuesday today announced an enhanced campaign to attract new franchisees, focusing on the western United States and international locations. Internet recruitment, print ads and a direct-mail campaign are all part of the effort.


Mark Ingram, President of Franchising, says Ruby Tuesday is a proven brand with more than 30 years of successful operations in small towns and big cities across America. It is one of the least-franchised restaurants in the casual dining segment, offering a great opportunity for potential development.

The Ruby Tuesday concept was born more than 30 years ago, when current Chairman and CEO Sandy Beall opened the first restaurant near the University of Tennessee in Knoxville. Since then, the company has grown to 825 company-owned and franchised restaurants in 42 states, the District of Columbia and operations in locations around the world.
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