Communications agency SASS has recruited the services of R.O.EYE, an affiliate marketing agency, to help drive sales leads to the 80 studios nationally of the portrait photography franchise Venture UK.

Venture UK is a SASS client.

SASS, based in Mere, Cheshire, has built a website which offers money-off vouchers and other incentives for a session at a Venture UK studio.



The agency has brought in R.O.EYE of Manchester to develop a ‘closed-partner affiliate scheme’.

R.O.EYE specialises in running in-house programmes for financial services and corporate retail advertisers with clients including PC World Business, Alliance & Leicester Commercial Bank, Freedom Finance and Subaru. Ian Waddington of SASS said they believed that the company would be able to help its client Venture UK by developing ‘scalable and sustainable customer recruitment channels’.

Paul Goldstein, Venture’s marketing director said: “We believe we are innovative in our approach to combining online marketing with our bricks and mortar studios.

“This scheme is opening our eyes to the benefits of online affiliate networks, while opening the doors for new customers to visit our studios.”

Waddington added: “We felt affiliate marketing’s recent emergence from the online wilderness would greatly benefit Venture’s growth plans.”
www.withsass.com