WSI Interview

January 29th, 2008
Interview with Elizabeth Miranda

< International >


Interviewer : Rodolphe Hatchadourian
Interviewees : Elizabeth Miranda (Vice President Franchising Public Relations)

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What sort of franchisee are you looking for exactly?
Our franchisees come from a variety of backgrounds across every industry imaginable, bringing the benefit of their own business experience to the WSI Family. We typically see many different business backgrounds being useful including Marketing and Sales, Corporate Executives, IT experience and entrepreneurs (those who own or owned other businesses).
We carefully select our franchisees based on their experience and entrepreneurial spirit. We then hone those skills to train and empower them to be the partners SMEs need to succeed in their Internet marketing and e-business initiatives.
In addition, through detailed and intensive interviews, we ensure that all applicants have the ability to follow a proven system for success, the willingness to work hard, a dedication to fulfilling their customers’ needs and most importantly a strong personal drive to succeed.
The success of any business depends on the business owner’s understanding of the end customer’s needs and the ability to deliver the products and services to meet those needs. Perhaps the most valuable personality traits, qualities and experience required by our franchisees, therefore, are business analytics, expectation management and relationship handling skills.

Would you like to add anything?
To point out what really distinguishes and differentiates us in the world of Internet services is the positioning of the WSI brand globally which leverages:
Our mission - We Simplify the Internet
Our objective to deliver the ABCs of Internet Marketing Success™
Our methodology of the Internet Solutions Lifecycle System™
Our advanced solutions powered by WSI Modular Development Technology™
Our global repository of products and services in the WSI e-Marketplace
Our customer service excellence achieved through global reach and local touch

By focusing on Internet Marketing, we help business owners make money while they sleep. We do this by ensuring their online business is dynamically adapted to suit their customer’s needs, easily found and accessible by all as well as being safe and secure. Most importantly, our Internet solutions guarantee long-term and ongoing profitability. With over 1500 Internet Consultants in 87 countries, WSI offers a suite of affordable Internet marketing services and technologies tailored to the unique requirements of each client and designed to ensure maximum return on investment. Creating strong business relationships with each client rather than adopting a one-off sales approach differentiates the WSI Consultant from competitors in their marketplaces.
WSI remains committed to innovation and 2007 was a particularly exciting year for us – we believe it has been the year of opportunity. 2008 holds tremendous promise as we focus on continued growth in all aspects of our business. There truly couldn’t be a better time to join us and ride the crest of the Internet industry.


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