Yum Brands will be the first ever presenting sponsor of the Kentucky Derby, Churchill Downs announced today. The 132nd race will be referred to as the Kentucky Derby presented by Yum! Brands. Through the five-year deal, Yum will get commercials and advertising within Churchill Downs on Derby Day. Churchill is not releasing how much Yum is paying for the honor."It will not be disclosed," said John Asher , vice president of racing communications at Churchill Downs. Louisville-based Yum is the parent company of KFC, Taco Bell, Pizza Hut and Long John Silver's.