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A Guide to the Franchise Business
< International >

February 4th, 2006

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Introduction

When an entrepreneur chooses to get support from a franchise network, s/he joins the private club of successful company owners, since 90% of these companies are still in business after 5 years!

Becoming a franchisee, or being part of a network means a lot of personal work, but also a personal investment, which implies that one should take every precaution necessary when creating a business. That’s key to success.

CREATING YOUR OWN COMPANY STILL IS ONE OF THE MOST BEAUTIFUL BUSINESS ADVENTURES POSSIBLE

Adventure is not a strong enough word to describe it: every business owner will tell you, adrenaline rushes happen on a regular basis, and the pride and joy of being successful is powerful motivation. Starting up a business means carrying out thorough preparation to limit unexpected risks. Being prepared means choosing an industry sector that meets your personal skills. It also means specifying a project for which the investment needs meet your personal financial capacity as well as your sponsors’ expectations, as they will support you along the way. Last but not least, it also means creating a solid team that has the necessary skills to make your project successful.

Your preparation will be divided in 3 steps:

- Choosing an industry sector that fits your needs and skills
- Finding the necessary funds
- Getting reliable people around you

Let’s not forget an important factor that only you can qualify: is your family circle ready to support you…or to let you start up this adventure, knowing pertinently that you will use a good part of the family budget, that your working hours will be a lot longer than if you were an employee and that you will be less available for week ends, vacations and parties.



Summary

- Definition of “franchise”
- Why do we support franchising so much?

Check back soon to read more about the Franchise Business!
- Choosing an industry sector and a franchisor
- Financial reality of a franchisor and his/her franchisees
- Logistics aspect
- Role of a franchisor
- Convinced by the concept...
...how can you convince a franchisor?
- Your final choice



A definition of franchise >>

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