Retail sales from franchising have topped $1 trillion annually - a number that continually entices thousands of people to consider owning their own franchise. To help them get started right, Franchise Architects has unveiled the Franchise Success System, a set of self-study workbooks.


A franchise operation is six times more likely to succeed than an independent business, according to statistics from the SBA and US Dept of Commerce. Those are dramatically better odds, but choosing the right franchise is serious business.

"You have to do your homework," says Craig Slavin, President and CEO of Franchise Architects. "There are currently over 2500 franchise opportunities and they're not all created equal. But with the right know-how anyone can put together a complete picture of any franchise opportunity and determine beforehand whether it delivers personally, professionally and financially all that you need."

There are numerous critical issues to consider when buying a franchise business such as funding, site location, contract negotiation, and support. The workbooks address them all with insightful instructions based on almost 30 years of franchise consulting experience. They are available online for $129 at www.franchisearchitects.com.

The key, according to Mr. Slavin, is to leave emotion out of the evaluation process. "People who end up regretting their decision to buy a particular franchise are usually those who fell in love with the franchise and bought on emotion. A good decision is based on facts and knowledge. You can uncover those facts with the investigative tools and evaluation worksheets in the Franchise Success System."

"Anyone can learn how to investigate and evaluate a franchise company and its offering," says Slavin. "To help you determine its legitimacy and identify fraudulent practices," he adds, "we even reveal secrets that most franchisor's don't want you to know."

Craig Slavin is a veteran franchise executive and consultant with a worldwide client base. He has had the pleasure of participating in the creation of and/or refining and managing growth programs for many organizations including AT&T, Shell Oil, Great Clips, and Hewlett-Packard, just to name a few. "I wanted to take people behind closed doors and provide valuable information that would help both business-savvy entrepreneurs as well as people who are new to franchising.

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