When you first think of franchises, what comes to mind? Probably national chains like Burger King or Starbucks, since those are the franchises we see on a daily basis. However, these massive franchises are not necessarily better than a smaller one that covers the same terrain.

Advantages of Smaller Franchises

Narrower target markets mean more unique services. For example, Starbucks offers a full array of coffee in a fast food style environment, while other coffee shop franchises focus on providing a community.
Less competition. Smaller franchises will be more niche-based, resulting in a lack of competition. This could be the perfect place for you to get started with a franchise opportunity.
Specific marketing saves time and money. You won´t be trying to produce mass appeal like Wendy´s, rather you can focus on a specific target market and do everything to ensure that they buy from you.
When you are looking at a franchise opportunity, don´t just assume that the bigger, the better. Look at the potential of the smaller franchise and decide if you want to appeal to the masses or just a target group of people.
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