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The only familiar signs at the McDonald's in this large Asian community are the golden arches, the drive-through and the menu. Gone are the plastic furniture, Ronald McDonald and the red and yellow palette that has defined McDonald's, the world's largest fast-food chain. Leather seats, earth tones,...
March 5th, 2008

McDonald's may be the No. 1 restaurant chain throughout most of the world. But in China, the globe's fastest growing market, it is a distant second. And even though previous tests of drive-through lanes by other fast-food chains have failed, McDonald's thinks the time may now be right and is hoping...
June 28th, 2006

What a curious position McDonald's occupies in our national consciousness. It is almost as if it is not a fast-food chain at all, but a barometer of Britain's physical, and perhaps even mental, condition. When salads and fruit began appearing at U.K. outposts of the Golden Arches, it was heralded a...
June 14th, 2006

Congratulations go out this week to McDonald's which has pushed racial stereotyping into the Web 2.0 era. McDonald's has done a second take on its infamous I-AM-ASIAN web site, adding some Flash glitz to what used to be a boring hamburger fetish zone. Gone are the odes to Asian and Pacific Islande...
May 20th, 2006

May 1 (Bloomberg) -- McDonald's Corp., the world's largest restaurant company, promoted Steve Easterbrook to chief executive officer of its U.K. division, where declining profit last quarter weighed on Europe's results. Easterbrook, formerly chief operating officer in the U.K., is requiring McDona...
May 3rd, 2006

Despite health complaints that have cut into McDonald's Corp's European sales, the company is preparing to roll out the Bigger Big Mac in the United Kingdom, Germany, Spain and perhaps other countries. The sandwich, which contains two patties larger than those in a standard Big Mac, is aimed at so...
May 2nd, 2006

New Delhi: Fast-food major McDonald's has charted out aggressive expansion plans in the country in the coming years. The company said it would invest roughly Rs 400 crore in expanding into the eastern parts of the country alongside setting up 25 outlets in places such as Benaras, Amritsar, Patiala,...
April 26th, 2006

Here's the news from McDonald’s. Their newest offering, available as of April 25, is the Go Active!™ Happy Meal® for Adults. It includes the New Asian Salad, a Dasani® water or medium drink and customizable workout DVDs which are provided in sequence, while supplies last. The Asian salad is ...
April 23rd, 2006

Following up on its victory a year ago persuading YUM! Brands to pay a penny more per pound to tomato pickers, the Coalition of Immokalee Workers is now launching a similar campaign targeting McDonald's. Using the same strategy that brought success in its four-year boycott of YUM subsidiary Taco Bel...
March 24th, 2006

Coffeehouse marketers gave drinkers a free jolt of java Wednesday, marking the start of an all-out war in the $8.3 billion business of beans and ready-to-drink caffeine concoctions. Starbucks (SBUX) and Dunkin' Donuts are brewing for a battle over McDonald's (MCD) national rollout of its premium r...
March 19th, 2006

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