Priority development :
Countries/Regions already covered : France

Franchisee candidate, Alpha Beauté is here:
- to aid you in market research of your potential customer base
- to give you support in putting together your financing plan
- to approve your site
- to giving you support with recruitment
- to give you technical support and advice for your boutique and cubicle layouts
- to give you training in sales and merchandising.

Alpha beauté is a national trade name, recognised by all perfumery and cosmetics brands. It is synonymous in the eyes of its customers with quality service.
Alpha beauté is a small, modestly sized company, quite unlike other larger, self-service perfumeries who offer choice but not services.
Whereas traditional institutes must face new competition from slimming centres, nail bars, hair removal centres, tanning centres …all offering services but restricted choice (mono-brand concept).
Yet the customer wants it all - full choice as well as a personalised boutique !
Alpha beauté rises to this challenge by offering this choice as well as the very best service.

Cosmectics :
Excellence, performance and standing out from the competition are our main criteria when we select our brands.
We have therefore chosen four complementary brands whose reputation is firmly established :
- Payot for its expertise in facial treatments.
- The Jeanne Piaubert method for its top-quality body therapies.
- Decléor for its knowledge in the field of aromatherapy.
- Algotherme for its specialisation in marine therapies.

Perfumes :
Our choice of brands responds to both market positioning of selective perfumery and brand flexibility as far as distribution methods is concerned, whilst also striving to optimise turnover and keep our franchisees’ cash flows healthy.

Our commitments for supporting our members in their new life as company managers:
- A monthly AUDIT of each sales outlet to maximise turnover, putting personalised solutions into practice.
- MARKETING support through monthly meetings and events.
- Support with LOGISTICS and supply through the buying group.
- Dynamic internal and external COMMUNICATION.

Alpha Beauté
Michel-Ange Garcia -
30 rue des Mathurins - 75008 - Paris - France