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Anytime Fitness


Started : 2001
Started in franchise : 2002
Country of origin : United States 

Number of units : 150
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There is not just one item that makes Anytime Fitness® unique. It may simply be the perfect blend of many factors that allows an Anytime Fitness® health club to be unique and successful. In the information below, we will outline our proven system of keeping expenses low, and providing a business model that will give you an increased competitive edge!
For many people, success is dependent on many factors such as family, friends, hobbies, goals, work status and having freedom and control of your life. Operating an Anytime Fitness® center can help you achieve your personal definition of success by allowing you the freedom to work on your own time, the control to make important decisions, the pride of ownership and the ability to lead a balanced life. In fact the primary benefit to owning or working out at an Anytime Fitness® center is the convenience it provides for both owners and members.


In today's time starved world, many people cannot join a club because of their busy, unpredictable schedule. In fact, the biggest objection most prospective members share was lack of time, and the number one reason they chose a particular club was based on the convenience it offered. With an Anytime Fitness® franchise, you may be the most convenient fitness option in your area. With the 24-hour Lockmatic system, your members can workout "anytime"- 24 hours a day. The Lockmatic system is interfaced with your check in software and security system that allows you and your customer to feel secure, even if you or your staff is not there. This system also allows an Anytime Fitness® club to be convenient not only for your members, but for you, in making it possible to accomplish tasks outside the club and still continue to lead a balanced life -go out for lunch, pick up the kids from school, be active in the community or whatever is important to you.


Fitness club


As an Anytime Fitness® owner, we can help you unlock the secrets to possible success in the fitness industry and provide you with scripts, ads, marketing pieces, sales and operations manuals we have developed and used, which should give you the advantage you need to be victorious in your business endeavors. During the initial, mandatory training to all franchisees, we will cover:
- Complementing a 9-step sales process to sell more memberships .
- How to create more traffic via corporate sales, senior programs, referrals and more.
- At the first of every month you may receive our "Monthly Success Pack" which may contain new sales tips, marketing pieces, customer service ideas, member retention programs and ongoing education packets.
- Copies of newspaper ads, direct mail pieces, radio ads, telemarketing scripts, testimonials, referral passes and a marketing plan to follow.
- 1-800-704-5004 anytime for ongoing training or daily questions.
- Annual club camps, on site visits and a chat room for other Anytime Fitness® owners to share ideas and thoughts on the fitness industry. Let us help you take your ideas along with feedback from other Anytime Fitness® owners and put them to the test.
- Pre-sale assistance.
- How to manage your time and handle the day-to-day operations.
- How to master incoming and outgoing sales calls.


Here are some questions to ask yourself:
- Do I enjoy working with people - even the fussy ones?
- Do I enjoy selling?
- Am I a good manager? Why?
- Am I passionate about the product - better health and fitness
If you answered yes to these questions, you may be ready to start your own Anytime Fitness® Franchise.





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