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Auntie Anne's Hand-Rolled Soft Pretzels


Started : 1988
Started in franchise : 1989
Country of origin : United States 

Number of units : 1000
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The caring and goodness that go into every Auntie Anne's product are also the cornerstones of our relationships.
- For our loyal employees and valued franchisees, we offer our fullest support to help them grow and prosper.
For our business associates, we promise devotion to the highest spiritual and ethical standards in all our business decisions and daily activities.
- For our customers, we pledge total consistency and excellence in products and services.
- For the communities we serve, we aspire to be a caring neighbor whose actions reflect reverence for traditional family values and Christian principles.
Our profits will be invested to help others develop their greatest potential, and to maintain our position as the innovative leader in the marketplace. We strive to make everything we do pay tribute to God who has entrusted us with this task.


Cost & Fees for : United States
Franchise Fee : 30K
Personnal investment : -
Total investment : 192,6K-383K
Royalty fee : 7%


February 1988: Anne Beiler buys market stand in a Downingtown, Pennsylvania Farmer's Market, selling the Original pretzel and lemonade
March 1989: Auntie Anne's begins franchising - Saturday's Market, Harrisburg, PA
November 1989: Auntie Anne's opens its first regional mall location - Park City Center, Lancaster, PA
June 1992: Auntie Anne's opens its 100th store - Granite Run Mall, Media, PA
October 1992: Auntie Anne's opens its first airport location - Pittsburgh International, Pittsburgh, PA
May 1995: Auntie Anne's introduces Dutch Ice®, a refreshing iced beverage
June 1995: Auntie Anne's opens its first train station location - Penn Station, New York, NY
July 1995: Auntie Anne's goes international with its first store opening in Jakarta, Indonesia
December 1995: Auntie Anne's opens its first location in Manila, Philippines
Summer 1996: Auntie Anne's opens its first stores in Malaysia and Singapore
April 1998: Auntie Anne's opens its first store in Bangkok, Thailand December 1998: Created as the giving arm for the Company, the Angela Foundation's focus is to provide financial support to organizations that care for children and families at their time of need
October 1999: Auntie Anne's introduces the Auntie Anne's
At-Home® Pretzel Kit
December 1999: Auntie Anne's pledges to be corporate sponsor for Children's Miracle Network
December 1999: Auntie Anne's launches test concept, Cookie Farm®-- Test concluded in 2001
Fall 2000: Auntie Anne's opens its first stores in
Venezuela and Hong Kong
Summer/Fall 2001: Auntie Anne's opens its first stores in South Korea and Saudi Arabia
October 2001: Auntie Anne's launches test concept, Auntie Anne's Cre-ámo® Classic Cones
November 2001: Auntie Anne's opens 700th location at Broadway Mall, Hicksville, NY
Spring/Fall 2002: Auntie Anne's opens its first stores in Canada, the United Kingdom, and Taiwan
October 2002: Anne Beiler pens her storybook autobiography - Auntie Anne, My Story
November 2002: Company launches Online store - Auntie Anne's @yourdoor
January 2003: Auntie Anne's, Inc. unveils new corporate logo
February 2003: Auntie Anne's, Inc. turns 15!
March 2003: Auntie Anne’s hand-rolled, soft pretzels are named the “Preferred Pretzel of the Philadelphia Eagles”
June 2003: Dutch Treats, a frozen beverage line, makes its debut in Auntie Anne’s pretzel stores.
June 2003: Auntie Anne’s celebrates its 100th International store opening in Thailand
July 2003: Auntie Anne’s Introduces Stix
November 2003: Auntie Anne's Café opens in Willow Street, Pennsylvania
April 2004: Auntie Anne's stores welcome Pretzel Dogs to their line-up
September 2004: Auntie Anne’s replaces paper gift certificates with the Auntie Anne’s Gift Card
January 2005: Founders, Anne and Jonas Beiler announce sale of Auntie Anne’s, Inc. to President and C.O.O., Sam Beiler. Anne and Jonas devote themselves to fully realizing the vision of The Angela Foundation


- Pretzels
- Drinks
- Dips


For U.S. Opportunities: Auntie Anne’s will provide initial training for a minimum of three individuals, which is conducted at the Auntie Anne’s Training Center in Gap, Pennsylvania prior to the new store opening. The training includes 5 days of Store Operations Training, 2 days of Store Management Training, 1 day of Franchise Owner Meetings, a 1-day Leadership Skills Program, and a 1.5-day Training Skills Program. On-site training is also provided at the store opening.
For International Opportunities: Extensive training for the licensee and its staff consists of several weeks at Auntie Anne’s Training Center and at the Home Office.


Business Experience:
- General business experience







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