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Ben & Jerry's
Priority development : International
Countries/Regions already covered :
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Our values:
In 1992, Ben & Jerry's signed on to the CERES Principles, affirming our belief that business has a responsibility to the environment and should uphold a set of aspirational principles. Whether it's in sourcing ingredients, supporting non-profit organizations, or using our ice cream to help better the environment, we think it's important to lead with our values.


Cost & Fees for : United States
Franchise Fee : 5K-30K
Personnal investment : -
Total investment : 147K- 396K
Royalty fee : 3%


It all began in junior high gym class in Merrick, Long Island. Two boys, running around the athletic field, had found a common bond. Ben Cohen & Jerry Greenfield hated running, but they loved food. In 1978 they decided to go into business together. With diplomas from a $5 correspondence course & their life savings ($8,000), they converted an old abandoned gas station in Burlington, Vermont, into the original Ben & Jerry�s & stated making Vermont�s Finest ice cream. They used only fresh Vermont cream & milk, & the best & biggest chunks of nuts, fruits, candies & cookies. It wasn�t long before the lines for ice cream stretched out the door, & that was only the beginning. You see, Ben & Jerry wanted to run a business that would share its rewards with its employees & with the community.


- ICE CREAM: Our flavors are fantastic to take home in pints, but the best way to experience our ice cream is the way it was originally intended - in amazing scoop shop concoctions. Visit your local scoop shop to experience your favorite flavor in new and exciting ways.

- FROZEN DRINKS : Buzzachillo, Cappachillo, Dublin O'Chillo...

- REAL FRUIT SMOOTHIES
- CORE SUNDAES
- WAFFLE CONES
- HOT DRINKS
- GREAT CAKES


When you become a Ben & Jerry’s franchisee, you benefit from our help every step of the way. From the moment you decide to join our network through your grand opening and beyond, our training and support teams eliminate the frustrations typically experienced in a start-up business. We assist and support all of our franchisees with:

- Site selection — where we provide our franchisees with a kit to help them evaluate a site & then provide extensive feedback and discussion based on our 20+ years of experience
- Market research and analysis
- Equipment, layout and design
- Comprehensive “Scoop University” initial training program covering:
Scoop Shop Operations, Marketing, Merchandising, Customer Service Skills,
- Human Resources, and Financial Management Techniques
- In-store training at your scoop shop prior to opening
- Grand opening planning and support
- Access to our proprietary information including training manuals, recipes, operating standards and the tools you’ll need to give back to the communities in which you do business
- Marketing and promotional support, including camera-ready artwork for local promotions, posters, radio and newspaper ads for system-wide promotions, and other tools designed to attract new customers, increase customer loyalty and increase visit frequency
- On-going training & support, that includes shop visits from our dedicated regional consulting and support team
- Networking opportunities with fellow-franchisees including Ben & Jerry’s annual franchisee community gathering, special events and regional meetings
- Access to our private franchisee extranet site, offering the latest news, success stories, articles, product and operational updates, corporate news and industry trends. The Ben & Jerry’s Franchise Extranet includes email and topical forums encouraging an open exchange of ideas and best practices from the experts – our franchisees. If you have questions, they have answers


Business Experience:
- Industry experience
- General business experience
- Marketing skills

Ben & Jerry's
- - - -
30 Community Dr. - VT 05403 - South Burlington - United States

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