Priority development : Central Europe, Middle East, North America, Argentina, Chile, China, Egypt, India, Italy, Libya, Spain, Sudan, Switzerland, United Kingdom
Countries/Regions already covered : North America, Argentina, France, Italy, Luxembourg, Morocco, Switzerland, United Kingdom

Traditional French fast food service.
Food service for any occasion, combining proximity, conviviality and fast service.
Appealing and various products made for any time of the day, which can be served inside or for take-out.
Natural and healthy products, prepared under strict hygiene norms.

Strong points: security, by getting support from a group with 30 years of experience, and franchisees independence.
Concept earning power: 17.5% average EBITDA (Earning Before Interest Tax Depreciation and Amortization) for the branch network.

1976: Brioche Dorée creation in Brest
1992: Brioche Dorée franchise network development

Brioche Dorée:
375 restaurants / Sales figure for 2005: 196,645,000 € / 2,500 employees

Groupe Le Duff: Brioche Dorée, Del Arte, Fournil de Pierre, La Madeleine, Bridor
8000 employees / 535 restaurants / 600 million euros sales figure

Healthy, traditional, savory, various and quality products made for any time of the day, which can be served inside or for take-out.
Breakfast: croissants, chocolate croissants, pastries
Lunch: salted pies, sandwiches, salads, hot meals
Afternoon: croissants, chocolate croissants, pastries served with hot or cold drinks
Wide range of cooked pastries prepared on site throughout the day.

Great locations with great customer potential, such as town centers, malls, airports, train stations, highway rest areas, etc.

Integrated training centers, in order to train the franchisee and his team.
- Trainings in France and abroad
- In field training in Restaurant Schools
- Training CD Rom in restaurants
- Operations handbook (French / English / Spanish / German / Italian).

- A group:
Already active in the food industry, with warehouse/ traffic logistics and an internal structure related to the food industry (purchasing, marketing, etc.)

- An individual:
Experienced in management.
Native from the country where the opening is taking place, motivated to be an independent, self-contained merchant.
Helped by his family.
Sufficient funds to raise a loan.
Already has a 1/3 of the initial funds available.
Good people skills, likes relationships with customers, in field experience and human relations.

Central Europe, Middle East, North America, Argentina, Chile, China, India, Italy, Spain, Switzerland, United Kingdom

Brioche Dorée
Renée COOPER - International Franchisees Recruitment Manager
TMM - 33 av. du Maine - BP 28 - 75755 - Paris cedex 15 - France