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Coffee News


Started : 1988
Started in franchise : 1994
Country of origin : United States 

Number of units : 700
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Coffee News has the week's funniest and most unusual news stories, jokes, trivia, amazing facts, horoscopes, lucky numbers and more. Everything in it is fun and entertaining - no bad news here! It is a very big breath of FRESH AIR to millions of readers who are tired of hearing only the bad news. COFFEE NEWS IS POSITIVE. It provides the "other side of the news", - something that makes people SMILE!
Coffee News is not a multi-level marketing scheme. We firmly believe the person who does the work deserves the lion's share of the profits. With multi-level marketing, only the early participants make any real money and the rest struggle to lose the time and money they have already invested.


Coffee News originated in 1988 in Winnipeg, Manitoba (CAN) and is the brainchild of Jean Daum, an expert in, not only advertising itself, but super-learning and subliminal techniques as well -- many of which she designed and researched herself to make Coffee News one of the most potent, yet affordable advertising publications ever produced.


Coffee News is a weekly publication delivered to restaurants , coffee shops and motels that also serves the advertising needs of small businesses. It has been proven that people absorb more advertising messages before or during eating, as there is a need for mental input -- food for thought-- during this time period. Coffee News is designed to take full advantage of this fact.


TRAINING
- Available at headquarters: 3 days
- Mentor program
ONGOING SUPPORT
- Newsletter
- Meetings
- Internet
- Purchasing cooperatives
MARKETING SUPPORT
- Ad slicks


How much experience is necessary to do Coffee News?
Most licensees had no previous experience before starting their first publication of Coffee News. The Coffee News manual provides an excellent step-by-step approach in all areas of the business and other licensees are happy to share their experiences. The U.S. Licensor, Coffee News USA, is available to respond to your inquiries at any time.
The most important prerequisites for owning a Coffee News franchise are a strong desire to be independent and some sales ability to explain to advertisers the advantages of Coffee News advertising.
You should enjoy networking through local organizations such as the Chamber of Commerce and use your creative talents to assist advertisers in how to deliver their message effectively through a Coffee News ad. The manual provides excellent guidance and your local printer will also be happy to provide assistance as needed.





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