Priority development : International
Countries/Regions already covered : Belgium, China, France, Germany, Romania, Spain, United Kingdom

Descamps SAS is a French company with extensive experience in the production and sale of high quality household linens. It represents several brands like Descamps, Jalla, Jardin Secret and several licences Laura Ashley or Lacoste. Among our brands, Descmaps is the most luxurious and well known all over the world.
Descamps is present in France and at the international level with a chain of its own and franchise stores (over 110 stores) and in the most prestigious Department Stores. The group is affiliated to a giant in the linien industry an Italian group Zucchi- Bassetti.

Cost & Fees for : International
Franchise Fee : 15000 €
Personnal investment : 80000 €
Total investment : 1500 € / square metre
Royalty fee :

Founded in 1888 and now present in 32 countries worldwide, Descamps is the number one European chain of household linien. Its notoriety is build upon the unfailing quality of its products, its innovative style and the absolute professionalism in the distribution canals. We are already present in many countries in Europe and on the others continents: France, Spain, Germany, Great Britain, Belgium, Rumania, China, Middle East and even more...

Descamps is the French style leader in household linen and its environment. It offers a wide range of products for home interpreted in a variety of collections with an overall coherence and a unique combination of refinement and sophistication. Descamps propose everything what a client can dream of, for bedroom (quilt covers, pillowcases, sheets) and bathroom (towelling, bathrobes). It offers as well a wide range of house accessories (slippers, night-clothes, beauticians, interior perfumes) as well as the bed and bath linen for babies and toddlers. In one word, it proposes everything to furnish an apartment/house in an elegant and sophisticated French style. In order to get a better approach I invite you to visit our website www.descamps.com .

TYPICAL STORE PROFILE
· Descamps stores are preferably located in town centres or top of the range shopping malls. Points of sales must be qualified zone A
· We target regional towns, with minimum population 100 000 citizens
· The optimum sales are is 70 – 90 m². Big shopping window is necessary
· For best lanagement and balanced distribution Descamps grants “regional” exclusivity for its stores.

To assure you the best performance as soon as your store opens and throughout our partnership, we propose personal training sessions:
Prior to store opening – in a headquarter : Descamps operations and presentations from key interlocutors, awareness- raising to the Descamps concept, presentation of the collections and training in product techniques, presentations of annual sales and marketing events, training in merchandising, IT inventory management, ntraining in sales technique and in staff management
Practical training in on of the stores
On store opening – a member of Descamps team will come to you and support you in the initial stages, by providing in –site assistance for initial purchase orders and IT entries, set-up of merchandising, shop window displays, advertisng etc
Continuing training – Training is available free of charge at our headquarters (excluding of accommodation and travel expenses), on regular basis.

We support our franchises with a co financing of promotional offers and a publicity participation (% of a turnover) and yearly bonus (% of yearly turnover) if sale goals achieved.

We are looking for investors who have:
· Well developed retail culture
· First experience or good awareness in a upper – market environment.

International

Descamps
Karolina Niedzielska - Area Manager
20 rue d'Athènes - 75009 - Paris - France