Started in franchise : 1972
Country of origin : United States
Number of units : 120
Press Release 
DirectBuy was founded in 1971* during a period of weak economic times. Frustrated with inflation, consumers were looking for ways to stretch their dollars, and DirectBuy enabled families to purchase the things they needed and wanted at affordable prices without sacrificing quality.
As far as what the future holds for DirectBuy, our vision is clear. Based on our history during similar economic conditions, we feel DirectBuy will continue to grow and be the best alternative to conventional retail buying. In fact, recently, DirectBuy has enjoyed historic membership and merchandise sales records.
DirectBuy began with a vision. It was a vision of liberating consumers from the high cost of retail buying; of allowing consumers to buy goods for their homes at manufacturer direct prices plus freight, handling and sales tax; of restoring to families the opportunity to buy the things they need and want at prices they could afford.
That was over three decades ago. Today, the vision has materialized into an exceptional opportunity for DirectBuy franchise owners. We provide a proven, replicable system that allows them to realize the results and rewards of their business quickly.
DirectBuy is the largest, most successful business of its kind in North America. For homeowners, remodelers and families in general, our centers are a very significant channel of alternative purchasing in North America.
DirectBuy provides Franchise Owners the tools needed to enhance their profitability and the opportunity to experience financial and personal rewards. Franchise Owners directly benefit from DirectBuy extensive franchise experience and the proven, replicable training and support systems we have developed, including:
- Site selection, facility design and interior decoration
- Training in management, recruiting and staff development programs
- On-site training, consultation and sales and service support
- Systems and materials for:
Sales and Marketing
Advertising and Promotions
Performance and Incentive Recognition
Merchandise Ordering and Handling
Ongoing support and assistance is always available through our staff of expert Field Sales and Service Consultants. Each field team member has excellent people skills and is a specialist in training Franchise Owners and their service and sales staffs on the technical and personal aspects of customer service and sales.
DirectBuy Franchise Owners have various backgrounds, coming from all walks of life. Yet all share some common traits:
- Dedication to customer service
- Willingness to learn and apply the DirectBuy Marketing System
- Satisfaction in helping others achieve the lifestyle they desire and deserve
- Ability to run a business and lead a team of sales and service professionals
- Desire to be your own boss and determine your financial future