Priority development : International
Countries/Regions already covered : Canada, Egypt, South Korea, Kuwait, United States

At The Great Steak & Potato Company, we share a belief that every individual has the right to attain - and enjoy - his or her personal potential. We believe that the sky is the limit - and that there should be no barrier to reaching this limit.

That's why we have made The Great Steak & Potato Company one of the easiest franchises to own - and operate - in all of retailing today.

We tasted and sampled Cheesesteak sandwich favorites from all over the country before developing our own exclusive recipes. We then researched and studied retail restaurant operations of all types and sizes, before developing our own unique operation.

Since 1982, The Great Steak and Potato Company has been serving the finest Cheesesteak sandwiches in hundreds of locations throughout the United States, Canada and abroad. We're now known simply as "Great Steak" to our many loyal customers. Our recipe - freshness. We use the finest ingredients prepared while you watch, to ensure the freshest, most delicious eating experience.

The concept for The Great Steak & Potato Company was formed in 1982 - with the opening of our first store in Dayton, Ohio.

Our concept was a simple one. A "meat and potatoes" fast-food operation, providing a unique visual, sensory and eating experience for the customer, with the emphasis on low cost and high value for the customer and a low operating cost and high return for the store.

Our signature items - genuine Philadelphia Cheesesteak sandwiches; fresh-cut French fries; fresh-squeezed lemonade; chicken; ham and veggie "Philadelphias;" baked potatoes with all the toppings.

Our signature attractions are only the finest, freshest ingredients. Grilled and prepared to order, right in front of the customer.

Today The Great Steak & Potato Company consists of hundreds of stores (20 of which are company owned with the remainder franchisee owned) in 40 states, Canada, the United Kingdom and Middle East.

There are several thousand chain employees system-wide. We provide an optional centralized computer accounting service with both food and labor cost programs. We realize controlled growth of at least 25 stores per year.

Our famous Great Steak is only the start of the overall eating experience. Our menu has been developed and refined over almost a decade of customer service:
- Fresh Grilled Sandwich Favorites
- Great Fresh Salads
- Fresh-Cut French Fries
- Fresh Baked Potatoes
- Special Menu Attractions
- Beverages
- Breakfast

TRAINING
- Available at headquarters: 2 weeks
- At franchisee's location: 2 weeks
- At other locations: as needed

ONGOING SUPPORT
- Newsletter
- Meetings
- Grand opening
- Internet
- Security/safety procedures
- Field operations/evaluations
- Purchasing cooperatives

MARKETING SUPPORT
- Ad slicks
- National media
- Regional advertising

Business Experience:
- Industry experience
- General business experience

Great Steak & Potato Co., The
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7730 E. Greenway Rd., #104 - AZ 85260 - Scottsdale - United States