Priority development : International
Countries/Regions already covered : Asia, South America, United States

CKE Restaurants, Inc. (CKE), through its subsidiaries, franchisees and licensees, operates some of the most popular U.S. regional brands in quick-service and fast-casual dining, including the Carl’s Jr.®, Hardee’s®, La Salsa Fresh Mexican Grill® and Green Burrito® restaurant brands. The CKE system includes more than 3,200 locations in 43 states and in 13 countries. CKE is publicly traded on the New York Stock Exchange under the symbol “CKR” and is headquartered in Carpinteria, California.

Cost & Fees for : United States
Franchise Fee : 25K
Personnal investment : -
Total investment : 820K-1,2M
Royalty fee : 6%

Wilber Hardee opened his first namesake restaurant in North Carolina in 1960. Five months later he had his first franchisee and over the years his burger chain has spread to become a favorite throughout the Midwestern and Southeastern United States.

Although most folks knew Hardee's for its biscuits, all that changed during the Revolution of 2003: Hardee decided to pare down its menu and focus on the hearty 1/3-, 1/2- and 2/3- pound Thickburger line. Made with 100% Angus beef, Thickburgers established Hardee's as a leader in the quick-service industry in both quality and taste.

Today, Hardee's forges ahead a taste for edgy, memorable ads and delicious food-creating a fast-food experience that can't be topped this side of the Mississippi.

- Breakfasts
- Lunch & Dinner
- Kid meals
- Sides
- Desserts
- Beverages

TRAINING:
- Available at franchisee's location
- 8 weeks management training & at grand opening

ONGOING SUPPORT:
- Newsletter
- Meetings
- Toll-free phone line
- Grand opening
- Internet
- Field operations/evaluations
- Purchasing cooperatives

MARKETING SUPPORT:
- Co-op advertising
- Ad slicks
- National media
- Regional advertising

Business Experience:
- Industry experience
- General business experience
- Preferable operational experience in a restaurant, but will consider people who have owned their own business

Hardee's
Scott Moffitt - Senior Vice President, Sales
6307 Carpinteria Ave., #A - CA 93013 - Carpinteria - United States