Priority development :
Countries/Regions already covered : North America

Home Helpers® / Direct Link® is commited to the mission of providing the critical assistance that is truly deserved by seniors, new families and those recuperating from recent illness or injury . . . to have the best possible life experience given their own personal situation, by enabling them to live healthier, happier and more rewarding lives, while remaining in the comfort of their own homes, with less risk because they are supported by a full range of non-medical care services, which is unsurpassed throughout North America.

Americans 65 years and older are one of the fastest growing age groups.

As of the year 2000, that number exceeded 35 million people. And by
2010, the 65+ group is expected to swell to over 40,000,000. As America's Senior population continues this dramatic increase, more and more of the nations elderly are choosing to remain at home and avoid going into a retirement center or nursing home. They are able to accomplish this by getting a little extra help in managing their everyday life.

That's where Home Helpers® comes in. Our franchisees offer millions of senior citizens a well prepared staff which can provide them with the assistance needed to continue a ‘normal’ and happy life while remaining in the privacy of their own home.

Services:
- Personalized Care
- Companionship
- Assistance with meals
- Light housekeeping
- Transportation
- Errand services
- ...and Much More

What kind of training can I expect?

Home Helpers® and Direct Link® offer a complete turnkey operation. During your initial training, you will learn how to operate a successful business. Our initial training program provides you with:
- The knowledge needed to hire quality personnel who will be responsible for actually performing the services.
- The training necessary to effectively present your services. Most importantly, the majority of services will already be pre-paid on a standard pricing list.
- The expertise to manage and organize your business through the use of computers, accounting software, budgeting and time management techniques.
- An understanding of your target market and a detailed plan for marketing your business. Our strategy is effective and powerful. When used properly, it will help build your business into a household name among families, friends, neighbors, health-care professionals and community leaders.

What type of on-going support can I expect?

It's quite extensive. In addition to our national and regional meetings, on-going operational support, access to on-line news, updates and continuous strategic business coaching, we offer:
- Advertising and Public Relations - As a franchise, you will receive a complete marketing and advertising package. It includes pre-approved ads, incentive programs, PR pieces, and an array of promotional and collateral materials.
- Franchisee Intranet - As a franchisee you will be given access to an exclusive, secure web site where you can get the most up to date versions of documents, franchise system news, share information with other franchisees and the operations team, learn from successful experiences of other franchisees, and keep informed of industry news and resources to aid your business.
- Access to Human Resource and Benefits programs - You will be able to take advantage of pre-negotiated national benefits such as health, dental and eye insurance for your employees, you and your family. Human resource programs and a huge list of other benefits is also made available through this exclusive arrangement.

Do I need any social-services experience or a medical background to be in this business?

No. The services will be provided by Caregivers you hire who already have the personality and desire to do the work. We offer non-medical and personal care that does not involve medical services. Everything you will be required to know about operating your business will be provided through our extensive training program and ongoing support.

Home Helpers
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10700 Montgomery Rd., #300 - OH 45242 - Cincinnati - United States