Priority development : International
Countries/Regions already covered : South America, Central America, North America, China, India, Israel, Jordan, Malta, Romania, United Arab Emirates

As a Howard Johnson hotel owner, you're just not just providing travelers with a comfortable place to rest along life's highway, you're part of a rich heritage that began in 1925 as a small-town soda fountain. Ten years and thousands of hotdogs and ice cream cones later, Howard Johnson would again leave his entrepreneurial mark on the world with the creation of the first franchise.

Now jump ahead to the 50s and the Howard Johnson Motor Lodge: clean, quaint motels that featured large guest rooms, air-conditioning, and that miracle of modern technology: television. In fact, by the time we went public in 1961, there were 88 Howard Johnson Motor Lodges in 33 states.

Today, we have over 450 hotels stretching across the globe. From full-service high-rises in the heart of the city, to relaxed roadside hotels in the heart of nowhere. Catering to business traveler and weekend warrior alike. All in all, not bad for a humble ice cream stand from Wollaston, Mass.

The Howard Johnson story began 75 years ago. It has been a long road, with more detours than the founder and namesake could ever have envisioned. Few brands have seen more change over the years than Howard Johnson. But that only serves to underscore the extraordinary strength of this great brand name. For today, more than ever, Howard Johnson is a name that people trust, respect and look forward to seeing wherever they travel. It's a name that stands for honest quality and solid value. Today, the Howard Johnson name is on over 450 hotels in 17 countries. It is one of the most well-known mid-price hotel families in the world. And this year, over 15 million people are expected to visit Howard Johnson Hotels.

Howard Johnson provides a variety of choices to respond to guests' varying needs — from high-rise to low key, from full service to limited service and from big cities to small towns. Whether guests want to relax at the beach for a long weekend, get some work done in downtown Atlanta or are chaperoning the soccer team to the state finals, Howard Johnson is the thoughtfully priced collection of hotels with a wide variety of options that will still leave them with plenty of money to enjoy their trip. Howard Johnson offers what our guests need, when they need it and how they want it!

TRAINING
- Available at headquarters: 6-8 days
- At franchisee's location: 2-3 days
- Regional workshops

ONGOING SUPPORT
- Newsletter
- Meetings
- Toll-free phone line
- Grand opening
- Internet
- Security/safety procedures
- Field operations/evaluations
- Purchasing cooperatives

MARKETING SUPPORT
- Co-op advertising
- National media
- Regional advertising

-

Howard Johnson Int'l.
- - - -
1 Sylvan Wy. - NJ 07054 - Parsippany - United States