Priority development : Canada, United States
Countries/Regions already covered :

The Cendant Keys to Success - Building Wealth through Hotel Ownership program has been created as a result of our company's recognition of the underrepresentation of African-American, Hispanic, and Native American owners in the hotel industry. According to the U.S. Census Bureau, as of 1999 African-Americans constituted 12.8 percent of the U.S. population and Hispanics made up 11 percent. However, these numbers are not reflected in hotel ownership industry wide. We recognize this as an opportunity for African-Americans, Hispanics and Native Americans to play a more prominent role in the ownership of hotels. This program also allows Cendant to continue to grow its hotel brands in an increasingly competitive environment.

The Keys to Success - Building Wealth through Hotel Ownership program is designed to attract more African-American, Hispanic, and Native American entrepreneurs into the Cendant family of hotel brands by building awareness of the opportunities that exist in hospitality. The elements of this program have been created to provide the new franchisee with the resources, support and information to assist him or her as a new Cendant franchise owner.

The benefits of a Cendant franchise relationship include strategic national marketing and advertising programs, central reservation systems, on-going training, technology support and many others.

Cendant hotel brands are among the most widely recognized in the industry. But well-recognized brands are just the foundation for successful franchising. The fundamental reason for Cendant's widely recognized success in franchising is our single-minded focus: delivering value to our franchisees and helping our customers achieve their financial objectives.

Knights Inn, a hotel chain with more than 230 locations in North America, was founded in 1972. The franchise, which is operated by Cendant Corp., provides limited-service, budget lodging to families, senior citizens, business travelers, truckers and other value-conscious travelers.

We at Cendant currently offer training to all of our franchisees through our state of the art HUBB (Hospitality University by Brand) training center which is located at our headquarters in Parsippany. This training is required of all new owners and general managers and is designed to give our franchisees the tools and information necessary to meet brand standards.

TRAINING
- Available at headquarters: 6-8 days
- At franchisee's location: 2-3 days
- Regional workshops

ONGOING SUPPORT
- Newsletter
- Meetings
- Toll-free phone line
- Internet
- Field operations/evaluations

MARKETING SUPPORT
- National media

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Knights Inn
Douglas M. Smith - Director of Master Franchise Operations
1 Sylvan Wy. - NJ 07054 - Parsippany - United States