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Le Jardin des Fleurs
Priority development : Western Europe, Central Europe
Countries/Regions already covered : Western Europe, Central Europe
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Le Jardin des Fleurs is a franchise network based on the concept of fresh cut flower sales in self service.
Quality, know-how and performance are our main interests: quality of products and services given to our franchisees and clients, know-how in flower sales, performance as each franchised store achieves an average turnover of EUR 687 500 and a 13% profitability per year after 2 years in operation (figures available for France in 2004)


Founded in 1987 in Bordeaux by Michel Postulka, Le Jardin des Fleurs success is based on the concept of fresh cut flower sales in self service.
The company numbers some 100 stores open from 08.30 Am to 08.30 Pm, 7 days a week, all year in towns over 20.000 inhabitants all over France. We are now looking to develop and adapt the concept abroad.


Fresh cut flower sales in self-service: customers can choose either flowers ready to take away from the shop exterior display, or ask to the florists inside to mix the different kind of flowers together into one bouquet. Customers can also choose yet prepared bouquets inside the shop, plants, exotic flowers...


Training: 5 weeks in Bordeaux: management, accountancy, technical training, communication...


We are looking for master franchisees to develop and adapt the French concept into the particularities of the master franchisee' s country.
You don't need to be a florist: we give all the necessary training and tools to be a "Le Jardin des Fleurs" franchisee. We are looking for people who want to get involved into the concept, with management and commercial skills.

Le Jardin des Fleurs
François Xavier FOURNIER - Development Consultant
100 cours du Maréchal juin - 33000 - Bordeaux - France

Information Request