Priority development : United States
Countries/Regions already covered :

Long John Silver's® is the world's most popular quick-service seafood chain with more than 1,200 restaurants worldwide and more than 200 additional points of distribution in Yum! Brands, Inc. multibrand restaurants.

Long John Silver's specializes in batter-dipped fish, chicken and shrimp, along with fries, cole slaw and hushpuppies. The chain serves nearly four million customers each week.

In May, 2002, Long John Silver's was acquired by Yum! Brands, Inc. (NYSE:YUM), joining a family of restaurants that number more than 33,000 units in more than 100 countries and territories. Long John Silver's, along with Taco Bell, Pizza Hut, KFC and A&W Restaurants make Yum! Brands, Inc., the world's largest restaurant company in terms of system units.

Inspired by Robert Louis Stevenson's classic book Treasure Island, the company was founded in 1969. This response to growing consumer demand for quick-service seafood was met with overwhelming acceptance. Today, you'll find Long John Silver's locations are bold, modern restaurants featuring a menu that meets the taste of today's consumers.

Increasingly, Long John Silver's is being paired with other Yum! Brands, Inc. restaurants in multibrand locations. The multibrand concept provides consumers additional menu choice in one restaurant. Long John Silver's multibrand partners include A&W All American Food, KFC and Taco Bell.

Cost & Fees for : United States
Franchise Fee : 30K
Personnal investment : -
Total investment : 1,1M - 1,7M
Royalty fee : 5%

In 1969, this Treasure Island-inspired fish ‘n’ chips restaurant opened in a small wharfside building. As the quick-service seafood concept has grown, so has the menu. It now offers a variety of batter-dipped fish, chicken and seafood; breaded fish; sandwiches; salads and desserts.

Long John Silver's parent company, Yum! Brands Inc., also owns A&W Restaurants, Taco Bell, KFC, and Pizza Hut.

- batter-dipped fish
- chicken and seafood
- breaded fish
- sandwiches
- salads
- desserts

Training:

Yum! requires that each franchisee complete Management Team Training prior to the opening of their restaurant(s). Single brands require between six to eight weeks training for key restaurant personnel. Multibrand training depends on your level of previous quick-service restaurant (QSR) experience. For seasoned QSR management, the initial Multibrand store training track is 12 weeks. For restaurant managers new to QSR, the initial Multibrand store training track is 18 weeks. All trainees must demonstrate skill proficiency prior to being endorsed “restaurant ready.” A fee may be charged for the training activity, and franchisees are responsible to staff their restaurants and train the restaurant crew.

Business Experience:
- Industry experience
- General business experience
- Marketing skills

Long John Silver's
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1441 Gardiner Ln. - KY 40213 - Louisville - United States