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Manetti


Started : August 1st, 1987
Started in franchise : August 1st, 1997
Country of origin : Greece 

Number of units : 35
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Priority development : Central Europe, Asia, Middle East, Africa, Oceania, South America, Central America, North America, Austria, Belgium, Denmark, Finland, France, Georgia, Germany, Iceland, Ireland, Italy, Kazakhstan, Liechtenstein, Luxembourg, Malta, Moldova, Monaco, Netherlands, Norway, Portugal, Russian Federation, Spain, Sweden, Switzerland, Tajikistan, United Kingdom, Uzbekistan, Serbia
Countries/Regions already covered : Cyprus, Greece, Romania 





a brand reflecting passion for style in every single detail
a concept store for all men
A fashion and lifestyle brand that offers clients the chance to live the Manetti Brand Story.
A Story of high-end design, contemporary style, unrestricted freedom, not being fenced in. A story of discovery, where all areas of a Man & Manetti store are integrated into the concept of the Manetti lifestyle. A brand with a global philosophy addressing the contemporary man


In the late seventies, a young couple had a dream. To produce a unique for its quality, style and finesse, yet affordable shirt, that would set new standards, and would be respected and recognized throughout the world, standing out from the mass-produced products of its kind.
From that moment on it was only a matter of time. Dedication to the initial vision led to the founding of one of the most distinguished shirt producing companies in Southern Europe with a well acknowledged brand name. Soon, a new distribution channel was adopted, the Man & Manetti brand concept stores, that were developed through franchising.The success of this operation led to international development and to an expansion of the production, in order to meet the ever growing demand of the market.
As a family-owned and run business we did not forget our roots and tradition, when each single item was handmade and quality tested. This value driven approach characterizes every instance of this cooperation proposal. This value driven approach reflects our value-for-money philosophy behind the design of our products. Value is key for us, the company, its stakeholders, its clients, and partners.
Ever since its founding in 1987, Manetti has tempted contemporary men with an ever fascinating choice of exceptional masterpieces. Its most recent entry, the “Manetti Baby Boy” Collection, definitely upholds this solid tradition.


We design, produce and distribute the crème de la crème of valued high fashion shirts, and other men apparel products for the modern customer who has high demands on quality and style, living his own personal lifestyle as a protagonist.
This protagonist is our favorite client, the one we love, the one we serve, the one who is destined to become a leader, the one who reflects our own passion and our own lifestyle – the MANETTI lifestyle.
We don’t consider fashion a necessity, but an expression. Fashion trends, as they are dictated by the most important leaders in the fashion industry, are applied to the stylistic needs of the Manetti man with the strictest quality specifications. From the style, to the cut, the fabrics, the stitching and the accessories, they are all worked and reworked to their minutest details.
In every collection we present apparel for all hours, with cutting edge design, that our customers will only find at a Man & Manetti store, but at the same time familiar, so as to be worn daily.


Using sophisticated procedures and high-end technology enables our qualified support team to be “Your Partner” lending you a hand whenever needed. Cooperation and support is a cornerstone of the Manetti philosophy. Anthropocentric procedures put our partner in the focus of our everyday efforts. Quality is a way of living, quality support is a choice, our choice, you.
Initial training provided
Ongoing training provided
Central MIS-ERP-POS provided
Total franchise support provided
Marketing support provided
Operational manuals provided
Turn-Key solution provided


Experience in a similar business field is preferable but not mandatory. Our new partner has to convince us with a structured and well thought out plan to penetrate his/her market, setting up his MANETTI store.
We do not need to stress that we do value personal qualities, managerial capabilities in addition to a reasonable liquidity, which is needed to finance the Manetti Franchise project.



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