Priority development : International
Countries/Regions already covered :

My Gym Children's Fitness Center is dedicated to improving the lives of children and families throughout the world. Our mission is to create facilities, programs and services that empower youngsters by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults.

We are committed to nurturing children, treating them with understanding and positive reinforcement, maintaining a supportive and noncompetitive atmosphere, and making learning fun and exciting. Our unique class programs are formulated so that youngsters will succeed. There is no such thing as failure at My Gym.

My Gym has created an extraordinary program and facility devised to help children three months to nine years of age develop physically, cognitively and emotionally. Imaginations soar and children triumph at My Gym Children's Fitness Center.

Our structured, age-appropriate weekly classes incorporate music, dance, relays, games, special rides, gymnastics, sports and other original activities. My Gym kids have so much fun as they gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills. The most important benefit we offer, however, is the building of confidence and self-esteem.

My Gym's state-of-the-art facility has custom- designed equipment, the configuration of which is changed each week to provide a new and exciting experience for the children. Our extensively trained staff, award-winning class programs and excellent student/teacher ratio have earned My Gym the reputation as the best early learning program of its kind.

Since its inception in 1983, My Gym Children’s Fitness Center© has been at the cutting edge of the child fitness industry. For over 20 years, My Gym Children’s Fitness Center© has combined innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children - ages 3months through 13 years - by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym’s award winning, structured, noncompetitive and age-appropriate classes enhance children’s overall physical development through games, music, exercise, sports, gymnastics, puppets, special rides and fun! The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills. My Gym Enterprises (MGE), the company responsible for franchising My Gym Children’s Fitness Center©, has taken this franchise business opportunity worldwide. Established in 1994, MGE began franchising in 1995 and has effectively replicated the My Gym concept with great success.

My Gym Children’s Fitness Center© was created in 1983 as a collaborative effort by its founders, William Caplin and Yakov & Susi Sherman, who opened their first two My Gyms in Santa Monica and Van Nuys, California. Utilizing their experience in the fields of sports, dance, early childhood physical development, kinesiology and gymnastics, the founders developed a program and facility where children actively participate in a variety of structured, weekly physical education classes to gain social skills and self-esteem. Both partners experienced such great response that, in the years that followed, they expanded the business by opening three additional facilities in the Southern California area - Beverly Hills, Thousand Oaks and Woodland Hills. By 1989, each of the five locations was flourishing.

In 1989, Cory Bertisch and Monique Vranesh, then recent graduates of the University of California at Santa Barbara, purchased My Gym in Van Nuys and experienced comparable success. From 1989 to 1994, the original My Gym founders, together with Bertisch and Vranesh, refined the My Gym programming, the specialized child fitness equipment, and their systems of operation and witnessed the popularity of their gyms explode. This refinement led to the creation of a standardized formula combining age-appropriate class programs and a state-of-the-art facility with unique equipment, designed and manufactured exclusively for My Gym. Their distinctive programming placed emphasis on the building of self-esteem, while teaching positive life lessons, essential to children’s healthy development.

In 1995, with their concept ready for duplication, the partners seized the opportunity for expansion by establishing My Gym Enterprises (MGE), the company responsible for franchising My Gym Children’s Fitness Center© worldwide. To ensure the future success of this franchise business opportunity, the MGE founding team developed a detailed, comprehensive franchise package including extensive training and support systems, the quality of which is unparalleled in the child fitness industry.

Since 1995, MGE has opened well over 120 additional new child fitness centers in more than 30 states throughout the country. In October of 2001, My Gym became international with its new franchise in South Korea. This location was the first in an area development agreement which will eventually lead to a total of 8 top franchise locations in that area. Subsequently, MGE has successfully opened international locations in Hong Kong and Singapore and will open in New Zealand and China in 2005. Future international sites will also include Australia, Canada, Mexico and Puerto Rico.

As of mid-2004, there are 133 My Gym Children’s Fitness Centers worldwide, including franchised locations as well as corporate facilities operated by the California franchise company. There will be an additional 15 locations in operation by the end of 2004 with 28 more on the horizon. By combining 20+ years of operating experience, an exceptional physical development program, and dedicated colleagues who share a common vision, My Gym Enterprises has created an operation that can be duplicated in criteria-rich locations with complete success.

Children 3 mos. thru 13 yrs. gain self-esteem and confidence as they develop physically, emotionally and cognitively in My Gym’s award winning class programs.

My Gym birthday parties and camps provide nonstop fun and excitement with exclusive rides, games, music, puppets, relays, sports and other original activities.

My Gym Children's Fitness Center Franchises receive excellent support. From Open House throughout your entire period of operation, you will benefit greatly from on-site visits, phone discussions, written materials, picture books, through our internal franchisee-only extranet and both national and regional My Gym Seminars. My Gym will continually explore and develop new ideas, concepts and campaigns that will help you promote, operate and enhance your business. In addition to a complete "hand-holding" process, the following services are provided to all franchisees:

• Comprehensive training period & materials
• Space plan/facility design
• Pre-opening advertising & promotions plan
• Seven days on-site Grand Opening support
• Grand Opening assistance
• Marketing, advertising, media & pr
• Operation support
• On-site MGE. Representative during first week of classes
• On-site MGE. analysis during first session & additional follow-up visits

Business Experience:
- Industry experience
- General business experience
- Marketing skills

My Gym Children's Fitness Center
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15300 Ventura Blvd., #423 - CA 91403 - Sherman Oaks - United States