Priority development : Australia
Countries/Regions already covered : Australia

Australia's current FCA Franchisor of the Year (Open Category). Australia's equal third most respected system by peers (Deloittes survey 05). Franchisor of the Year (in category) 2003-04. FCA State Franchisee of the year back-to-back 2001-03. Swimming Pools & Spas Association Best Pool Stores coast to coast and Best Technician (current). In Queensland's top 400 companies and BRW's fastest growing franchise systems. Growth from 100 to 200 franchisees, Cairns to Perth, in past 18-months. A recognised innovator, using the power of franchising to dominate a billion dollar, disorganised market. And in the business of making franchisees tills ring faster, and louder and longer.

You should be aware that PoolWerx franchise opportunities in Australia are vanishing rapidly. Growth from 100 to 200 occupied territories has been achieved in the past 18 months and there are only around 100 to go before Australia is saturated. This means that in the relatively near future, relocation will be the only option for intending franchisees. Securing the available territory of your choice means acting now.

It's the opportunity to begin with a relatively low investment as man with van, put on more (staffed) vans to become a multi-van mogul, then anchor the mobile fleet to a unique pool-lifestyle retail hub as white collar chief of a very serious business. It's called wall-less marketing and it's designed to put franchisees at every viable point of profit in a billion dollar sector growing at 20% p.a.

It is much more than buying a job. It's creating a business empire in carefully thought through and supported stages.

The business model says three tiers in five years, however new franchisees are proving that with application, it can be achieved in two years or three.

Beyond that, experienced business people with sufficient capital are now starting at tier two or with the fully developed model, opening the system to a whole new breed of franchisee.

This is only one example of the history of innovation that has put PoolWerx at the forefront of Australia's franchising sector. Other examples are:

- Building a franchise system to dominate a disorganised retail sector, rather than deciding to franchise an existing retail operation
Using highly professional, franchised mobile service to ignite and build a previously microscopic business category (2% of pools professionally serviced around five years ago is now 12% and growing rapidly).

- Positioning a service typically based on convenience on a health platform " the healthy pool people" and educating the market to the fact that a pool that looks clean is not necessarily healthy. Backing this positioning with intensive training, equipment upgrades and centralised technical backup so that the promise can be fully delivered and exceptionally difficult to copy.

Using expanding market awareness and growth to encourage franchisees to develop multi-van fleets within their territories, placing them more in a supervisory role and boosting their turnover.

- Using the developed mobile operation as a platform to launch a new business model, where pool lifestyle retail hubs anchor mobile fleets. (The pilot PoolWerx hub was launched in 2001 and underwent intensive development and modification for years before the final, outstanding hub concept was finalised)

- Using the new three tier model to create the career path.

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pools

Training Provided : 15 weeks-3 classroom, 12 field

Qualifications and Background : Motivated, success-driven people

PoolWerx
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PO Box 718 - QLD 4066 - Toowong - Australia