Priority development : International
Countries/Regions already covered : Australia, Canada, Greece, Hong Kong, Ireland, Mexico, New Zealand, Poland, United Kingdom, United States

Sales Training Can Make a Job a Career
Developing skills, understanding what motivates prospects, and making permanent, positive changes in your selling behaviors—there's the Sandler Sales Institute, then there's everyone else! Sandler sales training is no quick-fix sales seminar. The Sandler Selling System is a proven, supportive, reinforcement-based approach to sales that can put your career permanently on the upswing.

Sales Management Training—Meeting the Challenge
Being a sales manager is a true challenge. The effective manager must be a shrewd judge of potential, a motivator, a coach, and an astute analyst. Sandler's sales management training provides the tools to perform all these roles.

Global Business Opportunity
The demand for sales and sales management training around the globe has never been greater. Sandler International is seeking national service organizations and experienced businesspeople around the world to develop Sandler Sales Institute's worldwide network.

David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late '60s and early '70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals.

Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute. In 1995, David Sandler died, but his legacy lives on through the national entrepreneurial network of approximately 160 Sandler trainers and consultants who continue to deliver exceptional training to the marketplace.

1967 – David H. Sandler, a salesman of motivational materials, rejects the "forced, rote" sales method he has been taught and begins to create a "better way to sell."
1969 – Sandler formally consolidates his newly refined sales methods and approach into the Sandler Selling System.
1969 – Sandler launches The President's Club, a comprehensive sales training program that teaches the Sandler Selling System and helps members achieve sales mastery through an ongoing workshop and coaching format that provides vital reinforcement training.
1983 – Sandler forms Sandler Systems, Inc. to provide in-house training in the Sandler Selling System. U.S. companies, as well as overseas firms, soon sign up for training.
1983 – Sandler Systems, Inc. creates the Sandler Sales Institute to franchise its training centers and unique reinforcement training methods throughout the United States and Canada.
1995 – Dutton publishes Sandler's book, "You Can't Teach a Kid to Ride a Bike at a Seminar," which tells the story of the development of the Sandler Selling System.
1997 – Sandler's President's Club course curriculum becomes the first training program in the world to receive certification through an international accrediting body recognized by the Dutch Council for Accreditation.
1999 – The Sandler Sales Institute publishes "Close The Deal," a book written in collaboration with Lyle Sussman and Sam Deep.
1999 – Sandler Sales Institute formally incorporates the best elements of advanced adult learning theory into its most popular course materials.
2000 – Sandler Systems, Inc. forms a strategic alliance with leading Client Relationship Management software developer SalesLogix®. The Sandler SolutionPack allows SalesLogix® customers to overlay the Sandler Selling System onto their SalesLogix® programs.
2000 – Sandler Sales Institute produces an audio program that is being sold through Nightingale–Conant.
2001– Sandler International, a division of Sandler Systems, Inc., under the leadership of Edna Sandler, President and CEO, and Margaret Stevens Jacks, Vice President of International Development, is formed. Sandler International initiates, manages and directs all overseas training activities on behalf of the Sandler Sales Institute; provides direct in-house sales and sales management training to multinational or overseas organizations; and builds the Sandler International area developer network.
2001 – Entrepreneur Magazine names Sandler the "Number One Management Training Franchise in America" for the fifth time.
2001 - Sandler International signs an agreement with an exclusive area developer for Greece.
2002 – Sandler International and SARAP Limited sign an agreement naming SARAP Limited as the exclusive area developer for Ireland.
2003 - Sandler International and Big Cat Training Ltd. sign a Master Franchise agreement awarding the British company exclusive franchising rights in the UK.
2003 - Sandler International enters into an agreement granting A.G.S. Ventures Ltd exclusive area developer rights for Hong Kong.
2004 – 21st Anniversary.
2004 - Mexico becomes a new addition to Sandler International development, upon execution of Master Franchise agreement with DLC Consulting, S.C.
2004 - Sandler International enters into agreement with Personal and Executive Development Pty Limited awarding exclusive Master Franchisee rights for the countries of Australia and New Zealand.
2005 - Poland joins the Sandler International community after an agreement is signed between Client Direct and Sandler International naming Client Direct as the exclusive Master Franchisee for Poland.
2005 - KPMG Kyriacou Advisors acquires the area development rights for Greece and Cypress.
2006 - UK Master Franchisee continues its rapid growth and counts seven individually owned franchises under their direction.
2006 - Entrepreneur Magazine names Sandler the "Number One Management Training Franchise in America" for the sixth time.

sales and sales management training

Give Someone a Fish - Feed Them for a Day. Train Someone to Fish - Feed Them for a Lifetime. The Sandler Sales Institute believes in this wise, old adage - because it really is true. The Sandler Sales Institute wants to teach - then empower - then support it's area development partners.That's why Sandler has many different training and support programs. As our development partner you will:

- Acquire a complete library of Sandler courseware and sales and promotional materials along with a license to use and distribute Sandler intellectual property in your national market.

- Increase your growth potential with innovative, new programs, such as our National Account Development Program, that will help you leverage the Sandler network to better serve national and multi-national accounts located within your country of operations.

- Participate in all relevant Sandler strategic alliances.

- Access our constantly evolving library of quality sales and course materials, professionally packaged.

Sandler International seeks the following development partners:

- Service Organizations of high repute that desire to enter the sales and sales management training business; and,
- Individuals who have meaningful business experience, sales and marketing backgrounds and sufficient financial strength to support a nationwide development effort.

We want partners who are highly motivated, have relevant business experience and liquidity sufficient to initiate and support the operation of the business.

Sandler Sales Institute
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10411 Stevenson Rd. - MD 21153 - Stevenson - United States