Priority development : Oceania
Countries/Regions already covered : Australia, New Zealand

Our Business Philosophy:
The Coffee Club's consistent dedication to excellence has made The Coffee Club a welcoming place to relax and meet friends.
While good food, great service and excellent coffee are integral parts of The Coffee Club brand, there's far more to it. The essence of The Coffee Club culture has always been to provide a sense of belonging. We go out of our way to make customers feel right at home. We bring out the best in our staff so high service standards are guaranteed.

We provide superior shop design and fitout. Above all, we ensure that the international selection of fresh foods, fresh coffees and teas never disappoints. In the end, it is our customers who will decide whether our business philosophy is working. We will constantly evolve to bring them swhatever they want, whenever they want it.

Our Mission is to provide:
A welcoming relaxed meeting place enriching contemporary lifestyle.
Good food, great service and excellent coffee.
The answer to "Where will I meet you?"

Our Core Values:
Our focus is our customers, both internal and external.
Everything we do revolves around ensuring that our customers have positive and productive contact with us.

We will take responsibility for our actions.
We will actively promote a positive and satisfying work environment. We will present The Coffee Club positively at all times.

We will constantly re-evaluate our services.
We will actively elicit, listen to and act upon information for continuous improvement.

We will strive to be a leader in the industries of retail hospitality and franchising. We will actively recognise encourage, nurture and promote innovative practise in all that we do and are involved with.

In 1988, our founding directors, Emmanuel Kokoris and Emmanuel Drivas were out searching for a late night cup of coffee, and not just a coffee, a good coffee. After an unsuccessful journey and hours of chatting, they decided to create a place where Australians could meet within their local communities at hours that suited them, and of course, drink great coffee.

1989 saw the opening of 'The Coffee Club' in Eagle Street Pier on the banks of the Brisbane River. The two Emmanuels' goal from the outset was to provide great coffee, quality food, superior service, affordable prices and above all, to create a relaxed and stylish meeting place. They worked hard and The Coffee Club was an instant hit.

Today, The Coffee Club numbers 105 outlets, many of which boast The Coffee Club Cafe Bar Restaurants, offering table service and a wider choice of alcohol and meals.

Whether you'd like breakfast at 4 o'clock in the afternoon or you'd prefer to have lunch well after the sun has gone down, The Coffee Club is the right place. When the question 'Where will I meet you?' is asked, the growing answer is 'The Coffee Club'.

- coffee: Long Long Beach, Cafe Latte, mugguccino, Flat White, Affogato, Short black, Hot Mocka, Liqueur Coffee, Vienna Coffee...
- sandwiches
- Breakfast
- Beverages
- cakes
- counter service

Our Franchise System:

It's a well-documented fact that franchise businesses are far more likely to succeed than stand-alone ventures. But what makes The Coffee Club franchise system better than others?

We are constantly refining the way we go about our business. To us, the days of the 'Big Brother' head office are over. We have developed a business model where franchisor and franchisees work together to create, wherever possible, an even better enterprise. It's a comprehensive system that is firmly grounded in the principles of contemporary business planning. As we strive for 'best practice' in the retail hospitality sector, we focus on what we call The Six Building Blocks of The Coffee Club Franchise System:

1. Mission & Core Values
2. People
3. Marketing
4. Operations
5. Property
6. Financial Management

Franchisees are trained in each of these areas using teaching methods which emphasise 'learning by doing' and detailed manuals developed by the company. As a franchisee, a team of consultants will be available to support you. Members have been hand picked on the basis of their retail hospitality experience coupled with tertiary training.

The Coffee Club franchise system is really all about the benefits that flow when like-minded people work together to achieve favourable outcomes. While our key responsibility as franchisor is to build The Coffee Club brand, we are committed to considering franchisees' needs.

Ultimately, however, everything we do, we do in our customers' interests. That's why they choose to meet at The Coffee Club in the first place.

The Coffee Club
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28-30 Bank Street, PO Box 5786 - QLD 4101 - West End - Australia