Priority development : Canada, United States
Countries/Regions already covered :

One of the greatest strengths of the Extreme Pita is its ability to customize every rolled pita to suit the individual tastes of its health conscious customers. Lunch, dinner and late night offerings include a uniquely fresh and healthy variety of rolled pita sandwiches. Many wonderful menu items such as Extreme Club, Philly Cheese Steak, Beef Bistro, Grilled Chicken, Gyros, and Falafel are combined with a choice of different vegetable varieties served fresh or sautéed to perfection right in front of the customer’s eyes. In addition to a healthy pita sandwich menu, broad enough to satisfy everyone’s taste, the Extreme Pita offers a variety of pita pizzas, fresh salads, soups, and drinks.

The key to Extreme Pita’s ongoing success has been its people. Co-Founder’s and owner Alex and Mark Rechichi have assembled a winning corporate team that continues to build the Extreme Pita at an industry leading double digit growth rate, making us one of the most successful franchise operations in North America. We believe this is due to one fundamental

The Extreme Pita was co-founded by Alex and Mark Rechichi in 1997. Their desire was to provide a product that would compete against traditional fast food concepts. Right from the start their idea was simple -- sell fast, fresh, high quality, and healthy food. After a great deal of research and experimenting, the Extreme Pita became the answer to this quest.
After looking at various different sandwich concepts Alex and Mark decided that their product would need to go that extra mile, by providing customers more choice. One thing was for sure, they did not want their customers to get full on foot long loafs of bread with very little fresh toppings in between. Hence they decided on pita bread and the reasons were simple:

1) Pita bread has a high nutritional content;
2) Pita bread is thin, yet strong enough to be packed full with delicious meats, vegetables, cheeses and sauces. Allowing customers to enjoy more toppings and less bread;
3) Unlike “traditional wrap sandwiches”, pita bread still tastes like bread, something that everyone is accustomed to tasting. After all, pita bread has been in existence for over 2000 years!

The result is a sandwich that is extremely healthy, easy to eat, and tastes great. People can now eat at a fast food restaurant and “feel good about what they eat!”

Although both owners remain intimately involved in the day-to-day management of the company and travel extensively between the different offices they have also evolved in their roles as the company has evolved. Alex Rechichi has primarily focused on the growth of the chain beyond its Ontario roots, while Mark Rechichi has continued to provide leadership in Franchise Support and Administrative matters in the Toronto Office.

This strategy has led to a greater focus on franchise development and a quicker transference of culture to new markets while the base business maintains focus and stability.

- Freestyle Pitas
- Extreme Pita creations
- Flat Baked Pitas
- Salads
- Kids Manu
- Beverages

Operational Support
We provide an extensive training program for all franchisees to ensure that when your store opens you are comfortable and experienced in all aspects of running a successful business. Our “Pita Pro In the Making” program provides you with 10 days at our headquarters in Toronto, Ontario, Canada. During the training we teach you what it takes to operate an efficient and successful Extreme Pita.

Hands-On Training
The Training program involves both classroom and in-store training from experienced corporate trainers that have previously operated successful Extreme Pita franchises. During this period we will train you in everything from rolling the pita, scheduling and ordering, customer service, management control systems to the training of your new staff.

Support in Your Store
In addition our trainers will come to your store during the first week of business to help you prepare for your grand opening. They will assist in implementing marketing tools to get your name out in the community, they will help you and your employees get comfortable with daily operations, as well as behind the scenes help with scheduling, ordering, and training.

Is experience in running a small business required?
While small business experience is helpful, it is not required. You will receive step-by-step training at Extreme Pita headquarters in Toronto in the important aspects of operating your business, including operational, marketing, nutritional and customer service classes. You also receive hands-on training behind the service counter and in the food preparation area. The desire and effort of the Franchisee is more important than restaurant, business or retailing experience.

The Extreme Pita
Sean Black - Director National Real Estate & Franchise Development
2187 Dunwin Dr. - ON L5L 1X2 - Mississauga - Canada