Priority development : International
Countries/Regions already covered : Western Europe, Central Europe, Eastern Europe

The Soap Story ® (registered trademark) is a shopping concept focusing on the sale of original and unique soaps and derived bathroom products for personal use and comfort.

The Soap Story® aims especially at creating original gifts at prices everyone can afford : presents given on the occasion of a birth, first Communion presents, gifts for company events etc.

The first The Soap Story store opened its doors on 02 May 2003 in Antwerp. Since then, the company has experienced a successful growth with stores opening in Belgium, the Netherlands, the Czech republic, and soon in Spain as well.

All these stores offer a range of over 150 soaps in all kinds of shapes, colours and perfumes, as well as original related products such as soap sponges, soap chocolates, coloured bath salts, body scrub and loofah soaps.
Apart from these soaps and bath products, we also offer numerous derived products, including a very wide range of bath bombs equally available in all possible shapes, colours and perfumes.
All soaps are mainly produced from natural products and were not tested on animals.

The Soap Story is constantly looking for creative and enthusiastic entrepreneurs to open new stores in Belgium, the Netherlands or any other countries.
All stores are managed by independent entrepreneurs or “partners” who have signed an exclusivity contract with The Soap Story NV regarding the products, the use of the name and logo and the preservation of the concept.

The Soap Story
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Schrijnwerkersstraat 15 - B-2000 - Antwerpen - Belgium