Priority development : International
Countries/Regions already covered : International

Undercolors is an extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories for women, men and children. A wide selection of recurring basic colors is enriched every season with the latest trends. Undercolors is available in its own chain of stores which now has more than 500 locations in thirty countries and in selected Benetton Shops.

Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965. The company is today present in 120 countries around the world. Its core business is clothing with the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear brands. Benetton Group is listed on the stock exchanges of Milan, Frankfurt and New York.

A staff of 300 designers from all over the world creates the collections for the casual brands United Colors of Benetton, Undercolors, Sisley and for the sportswear brands Playlife and Killer Loop.

The design team is also engaged in researching new materials and creating new lines for different targets from children, men and women to expectant mothers, offering them not only practical and modern styles but also maximum comfort.

The result is the latest trends in design and a rich output of many models a year which are realised with computer assisted design systems fully integrated with the rest of the company's production phases.

Spain

Undercolors of Benetton
Marta COCA - Expansion director
c/ Espigolera, 13 - 08960 - SANT JUST DESVERN - Spain