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Wetzel's Pretzels


Started : 1994
Started in franchise : 1996
Country of origin : United States 

Number of units : 230
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2003
Wetzel's Pretzels opens at the Walt Disney World Resort
The Jalapeno Cheese Melt pretzel rolls onto the scene, so hot it's illegal to eat without a drink
First store opens in Mexico bringing store count to over 200 units in 26 states and 7 countries
2002
The introduction of the Cheese dog has people begging for more
Wetzel's Pretzels ranked one of the Top 100 global franchises
Franchises "do good" with a store level fundraiser netting over $21,000 for NYC fireman victims
2001
We make fresh lemonade a whole lot cooler with our new Frozen Lemonade
Wetzel's meets the Mouse at Disneyland Resort in Anaheim, CA and boasts international expansion including Canada, Puerto Rico, Taiwan and Australia
1999
The cinnamon roll is twisted inside out with the debut of the Cin-A-Yum pretzel
Wetzel's is in the limelight with openings at Universal Studios in Hollywood and Staples Center in Los Angeles, where the Laker Girls are served Wetzel's Pretzels before home games
1997
Wetzel's introduces the Almond Crunch pretzel - the most delicious solution for the daily snack food group requirement
1996
Wetzel's Pretzels dominates the west coast soft pretzel market
Begins franchising, opening stores in New Jersey, North Carolina, Mississippi and Nevada
1994
The freshest, tastiest Original pretzel is introduced to the world at the first Wetzel's store in Redondo Beach, CA. Name quickly changed to Wetzel's Pretzels


- Pretzels


Wetzel's Pretzels offers a comprehensive franchise support program that includes:
- Site Selection and Lease Negotiation
- Layout and Design of your Store
- Classroom and In-store Training
- Marketing and Promotional Support
- Rights to use Wetzel's Pretzels Trademark and Logo
- Use of the Wetzel's Pretzels Confidential Recipes
- Purchasing Assistance for Food and Paper Products
- Use of Operations Manual
- On-going Operational and Marketing Support


Business Experience: General business experience





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