Started in franchise : 1983
Country of origin : United States
Number of units : 310
Press Release 
Wild Birds Unlimited is the first and largest franchise system of retail stores catering to the backyard bird feeding hobbyist. We opened our first store in 1981 and we now have more than 300 stores throughout North America.
From the day we opened our first store our goal has been to provide the products, services, expertise and atmosphere that would give others the opportunity to bring nature into their backyards. Our stores not only offer a pleasant and unique shopping experience, they also function as a community resource by providing valuable information about birds and birdfeeding. People can buy birdseed and birdfeeding supplies at a variety of stores. They cannot, however, get the quality information, excellent customer service, specially developed products and custom seed blends that differentiate Wild Birds Unlimited from other retailers.
All of these extras create incredible customer loyalty, with our customers returning again and again to share their stories about their cheerful chickadees or to seek solutions to specific birdfeeding situations.
As with most retailers, our sales are greatest in the fall and holiday season. However, attracting birds and other wildlife, such as hummingbirds and butterflies, is a year-round hobby. In addition, we carry a high-quality line of nature gifts, and our customers visit us for Mother's Day, Father's Day, wedding, birthday, house-warming and other special gifts.
Founder Jim Carpenter opened the first store in 1981 in Indianapolis. The first franchised location opened two years later. Currently there are more than 300 Wild Birds Unlimited stores in the United States and Canada.
The Franchise Support Center offers support for each stage and every detail of your business.
Wild Birds Unlimited helps before you open your store:
- Business Plan, site selection and lease negotiation.
- Retail training for store opening and beyond.
- Store design and layout.
- Complete backyard bird feeding training.
- Sales training program.
Wild Birds Unlimited helps you market your business to the community:
- Quarterly marketing program with complete marketing materials.
- Merchandising support and evaluation.
- Market research.
- Monthly newsletters.
Wild Birds Unlimited helps you manage your business:
- Retail support - regional field support.
- Purchasing support - product evaluation, purchasing programs and Wild Birds Unlimited branded products.
- Communication - Wild Birds Unlimited Intranet and all-store e-mail.
- Human resources – personnel manuals.
- Plus Much More.
If you dream of combining your backyard bird feeding hobby and a business
If you love the adventure of retail
If you love spending your days with nice people
If you are entrepreneurial
If you are willing to work hard
If you are energetic, friendly and outgoing
Then the Wild Birds Unlimited franchise opportunity might be a fit for you.
Do I need to be a bird expert?
Not necessarily. We look for owners who share our goal of helping bring people and nature together. We will provide the training you will need to become your community's authoritative source on attracting, feeding and enjoying the birds in your area.