Burger King Corporation (BKC) announced today it will broaden its involvement in professional sports by entering the NASCAR NEXTEL Cup Series™. Beginning this year, BKC will become a primary sponsor of Michael Waltrip Racing’s (MWR) No. 00 race car driven by Bill Elliott.

BKC will help launch MWR in the NEXTEL Cup Series and sponsor five races in 2006, including races at Chicagoland Speedway, July 9, New Hampshire Speedway, July 16, Indianapolis Motor Speedway, Aug. 6, California Speedway, Sept. 3, and Homestead-Miami Speedway, Nov. 9. The company will activate the sponsorship through a specially designed No. 00 paint scheme, in-store activities and driver appearances.