The good trend seems to be well established; and its good news for all those artisan florists who are continually struggling to offer a range of flowers of exceptional quality and of constantly changing design. This progress is due not only to an increase in sales, but also to an advance in the middle of the range basket, which seemed to tail off in 2003. The next two openings will be in the Rhône-Alpes region at Dardilly and in Valence in the AUCHAN shopping center.