Franchise Growth in 2009



Ft. Lauderdale, FL (March 29, 2010) – In the midst of one of the worst economic downturns in U.S. history, PuroClean, the nation’s fastest growing property emergency services franchise, attracted more than 3,400 qualified franchise prospect in 2009, which led to 88 new franchises sold. The 25 percent increase in 2009 franchise leads over last year is largely credited to the company’s innovative Franchise Force campaign, a marketing initiative that rallied franchise brokers around a single cause: saving entrepreneurs through the sale of economy-resistant PuroClean franchises.



Through colorful, animated themed marketing collateral, PuroClean encouraged brokers to join the Franchise Force and help save hopeful entrepreneurs from the “evil villain” – otherwise known as the recession. The brokers received posters, buttons, and other materials featuring the Marvel comic-style characters to keep PuroClean top of mind when speaking to prospects about various franchise options.