Martha and Paul Harrison of Winston-Salem have been named the exclusive franchisee for Ben & Jerry's Ice Cream in the Triad area, with plans to open a minimum of three locations.

The husband-and-wife team will operate under the name Triad Treats LLC and is searching for locations for its Ben & Jerry's Scoop Shops in Greensboro, High Point and Winston-Salem, hoping to have its first shop opened by the fall.
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