Order in Italian, Give Your Cashier a High Five or Be Rewarded for Just Having a Good Hair Day; Customers Set Out to Collect 12 Stamps to Receive Free Medio Paciugo Pack.

DALLAS – (September 3, 2010) – Paciugo Gelato & Caffè is inviting customers on a sweet travel journey that offers big rewards and freebies.

Starting Labor Day weekend, Paciugoites can stop by any participating Paciugo Gelato & Caffè nationwide to fill-out an in-store “Pledge” to become a Good Citizen of Paciugo and receive a Paciugo Passaporto stamp booklet that mimics a real-life travel passport. The Paciugo Passaporto contains 12 sweet tasks that customers perform in order to receive a stamp. These include ordering in Italian, giving the cashier a high-five, wearing mismatched socks and even “busting a move” while waiting in line. Once customers collect all 12 stamps, they receive a Free Medio Paciugo Pack, which contains four flavors of gelato and serves up to 10.