Second Cup, a Canada based speciality coffee retailer, is set to launch 30 new outlets in the Middle East. The company plans to expand its franchise in the region through its Master Franchise Bin Hendi Enterprises, which aims to open outlets in Saudi Arabia, Bahrain, Qatar, Jordan and Syria.

"Second Cup's distinctly Canadian identity and ambience and its product line of 30 premium coffees have successfully established a strong following among coffee lovers in the region," says Mohi-Din Binhendi, Bin Hendi Enterprises' President. "With additional outlets, we hope to fill a growing demand for our products and capture a bigger share of this increasingly competitive market. Our prospects for future growth are very strong, given our history and dramatic growth since we launch the brand four years ago."
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